CRM For Medical Clinics HIPAA Compliant $99/mon.

Clinics using latest web based mobile & social apps are increasing patient acquisition and engagement. PatientGain.com has 20 apps that make it easy for clinics to automate patient acquisition and engagement.

 

Behind This Beautiful Conversion Website is a Powerful CRM HIPAA Compliant

CRM For Medical Clinics HIPAA Compliant

6 Steps for Online Success For Clinics

Step No 1.

As medical practitioners, we have to realize that patient behavior is changing.  Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web.  60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors.  Here are many examples of great ( and free Mobile, responsive and intelligent) websites.  Once your medical practice is online, there are 5 additional important areas to cover.

Online Success For Clinics

Step No 2.

In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information.  So your first step is have a top notch Google presence.  Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google.  There are 6 important aspects of Google presence. 

  1. Google Local Listing for your medical practice
  2. Google Maps, verified listing
  3. Google Reviews rankings
  4. Google Posts
  5. Google Organic results
  6. Google Paid Search 

Each of these should be addressed by your online strategy for your medical practice.  Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.

Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.

6 important aspects of Google presence.

Step No 3.

SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important: 

A. Google Local Listing for your medical practice

  1. Create a Google account
  2. Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
  3. If your practice’s information is incorrect, you will have correct it
  4. You may have to claim your listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are dozens of other Local directories – They should be checked and updated.  But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.

B. Google Maps, verified listing

  1. Create a Google account
  2. Add you clinic’s accurate information in the Maps
  3. If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
  4. You may have to claim your Map listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are many of other map based directories – They should be checked and updated.  But Google, Map Quest, Apple Map are the most important.

C. Google Reviews rankings

  1. Create a Google account
  2. Check you reviews and ratings
  3. If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
  4. Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.

D.  Google Posts

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.

E.  Google Organic results

Your content on your website is the most important factor on your website.  Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc.  Your website must contain non-copied, non-plagiarized content.

Step No 4.

Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:

  1. Display advertising
  2. Search advertising

As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.

Display Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.

Search Advertising 

Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page.  In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results.  The advertisers pay a fee to display their ads in the top area.  If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI.  Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.

Step No 5.

Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically.  This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.

There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.

4 Ways to acquire online reviews

  1. Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
  2. Using Email apps. An Email is sent to a patient asking for feedback after a visit.
  3. Using an iPad in the lobby.  A patient  is asked to provide feedback right after the visit.
  4. Using Social Media or your Website.  An app can be added to your business page on Facebook or your website, asking patients to provide feedback.

There is no quick and foolproof way do this “quickly”.  There are pros and cons for each approach.  Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests.  Having an iPad in the lobby can cause block of IP Address and so on.

4 Ways to acquire online reviews

Step No 6.

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

5 Steps for Facebook Success for Doctors & Medical Practices

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

6 Pillars of Healthcare Medical Marketing

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

 

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

 

Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.

 

Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

 

Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media - Start with Facebook

 

Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

 

 

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

ROI Based Healthcare Marketing

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing