SILVER Solution From PatientGain is $499 per month. Has 20 Apps Included. You Can Use Your Existing Website. Email Marketing, Social Media Posting, Online Advertising, SMS Texting, Drip Campaigns & More Included.
Top Clinics in USA Use The Same Apps and Service.
An Effective Patient Marketing Strategy Requires Much More than a Website and Social Media Posts. To win online, you must advertise and you must have a Patient Marketing & Engagement Strategy in place. PatientGain.com has 20 apps & services focused on Facebook Marketing For Doctors. SILVER Package for those practices who have a nice website but want to use additional strategies to gain an unfair advantage. This package is used in conjunction with your website and Facebook Business Page – If you do not have a Facebook Business page we will create it and add essential HIPAA Compliant apps for Facebook Advertising For Doctors.
SIX PILLARS OF HEALTHCARE MARKETING
With PatientGain.com’s Medical Marketing and Facebook Apps, you’ll be able to put intelligence and software automation behind your Facebook, social media, Emails & mobile, allowing your clinic to convert more prospect patients, increase patient recalls, prevent broken appointments, and keep both current and past patients engaged with your clinic. All data from PatientGain.com’s apps is stored in HIPAA Compliant CRM. Collect Patient data, before they show up. PDF Filler app allows you to automate processes and have all important forms online.
20 Apps & Services Included – For Website & Facebook Business Page
** NEW** BONUS
MEDICAL-FORM PDF FILLER APP IS INCLUDED
1. Social Media Marketing & Advertising
PatientGain.com Includes 3 Social Media Apps For Your Facebook Business Page & Website. These Apps Are HIPAA Compliant and Capture Data and Add to HIPAA CRM – Patient DataBase.
These apps are integrated with your clinic’s Facebook Business Page and PatientGain.com CRM. Turn your social media presence into an effective and automated patient acquisition strategy. We will run, optimize and manage your Advertising Campaigns for your Facebook Business Page & Website. Read more about online advertising for healthcare practices here.
2. Reputation Management For Healthcare Practices
Online Reputation Management Can be a Headache or a Winning Strategy for Doctors & Clinics. Only 28 Percent of the time it is Patient-Physician related.
72% Of the patients who are unhappy and who post negative feedback on Google and Yelp are not doing so because of the Patient-Physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paper-work, long wait time or impolite response from a clinic staff member ( non-physician ). 28% of the time it is Patient-Physician related. Read more about Reputation Management For Healthcare Practices here. Apps include SMS/text based reviews, Email based reviews, Facebook based reviews and In-Lobby based reviews. All 3 Apps are included.
3. Monthly Email Campaigns For Doctors – It’s Included
Every month PatientGain.com creates a new newsletter for your medical practice based on services you offer. Newsletter Apps are included and integrated with your clinic’s Website, Facebook Business Page and PatientGain.com CRM.
Every month a professional Newsletter is created for your medical clinic. Yearly, 12 monthly Newsletters and 6 Seasonal Newsletters are included with the PatientGain.com SILVER Package. Read more about ROI and using Email Marketing for your healthcare practice.
4. Patient CRM – HIPAA Compliant – It’s Included
HIPAA Compliant CRM capture information, service requests, appointments and call back requests from Facebook Business Page. Sends you alerts using Email or SMS/Texts. Track communication.
Apps integrated with your Website and Facebook page are connected to PatientGain.com’s Patient CRM and it is HIPAA Compliant. Includes dozens of features to improve your online lead capture and conversion. PatientGain.com’s CRM is totally integrated with other platform features such as the Online Appointment App, Email Campaign Manager, and Patient Reviews App. Effective Patient Relationship Management is a necessity for clinics striving to be a successful business.
5. Facebook & Website Promotions For Healthcare Practices
Our designers and project managers know your healthcare business. We know your patients. We create compelling promotions and these promotions are added to your Website & Facebook Business Page. We sends you alerts when patients redeem promotions using Email or SMS/Texts. Your HIPAA Compliant CRM stores all activity and presents nice dashboards for tracking purposes.
PatientGain.com creates effective promotions on a monthly basis for use on your website, Social Media, and Email marketing. Our Specials App provides you with promotions designed to bring in new patients, and drive recalls and referrals.
6. Google Posting App
Content Based Posts – Based on Your Specialty. Simple To Use. Setup is Included. 5 Steps Process for Google Content Marketing for Physicians
Step 1. Specify your medical services.
Step 2. Content created for your medical specialty based on your services.
Step 3. Content and Posts are Localized for EACH location and EACH Google Business Page.
Step 4. Content can be posted immediately or scheduled
Step 5. Content Published on your Google Business Page as Posts
7. Track All Calls From Facebook & Website
We will install Call-Tracking App on your Facebook Business Page & Website. This app is integrated with your clinic’s PatientGain.com CRM. See who is calling your clinic and when they are calling you. Is your front-desk answering the phone?
Never miss a call again. See who is calling your clinic, when the calls occurred, and listen to calls for staff responses. Improve your online lead tracking and measure the return on your advertising spend. Learn more.
8. Online Appointments for Physicians – HIPAA Compliant
Over 92 percent of medical clinics know that they need to improve how they communicate with their patients, but often don’t have the tools or time to make changes to their communication strategy. Also 26% of your patient calls end up in your voice mail.
Your patients love convenience. With online appointment scheduling from Facebook Business Page & Website, it’s never been easier for them to quickly find a medical provider, and set-up a time to be seen. By including appointment scheduling apps on your clinic’s website, your patients can easily see your availability, and pick out a time that works for them. Patients who find your website online are more likely to visit you when they can quickly and easily schedule a visit online. Patients can either Book a Time OR Request a Time directly from Facebook. This app is HIPAA Compliant. Increases your Patient Conversion and Patient Engagement. Learn more.
9. Auto-Responders for Healthcare Practices
Auto responders help you reply to interactions that require a quick response when you’re not around, or too busy to get to the message immediately. They also save time so you’re not having to type out each response individually. For any medical practice, they are a must.
Your patients love convenience. With online appointment scheduling from Facebook Business Page, it’s never been easier for them to quickly find a medical provider, and set-up a time to be seen. Let technology and automation be your friend. Setup context-based responses to your inquiries, appointment requests, FAQs, and more. Address prospect patients by name and respond 24/7 effortlessly.
10. Facebook EMR Connector for Healthcare Practices
Simply put, PatientGain.com’s app acquires requests from Facebook Business Page and add them securely into your EMR – per HIPAA guidelines. PatientGain.com has a HIPAA compliant EMR Connector. It allows you to capture patient information from your Website & Facebook interactions and adds to your EMR. This app works using HTTPS and SSL. API Access to your EMR is required.
There is no technical involvement from your team. We handle all details. You simply need to have access to your EMR or Practice management system’s API. Learn more.
11. Certified Online Advertising – Google, Facebook, Instagram
Advertise on Facebook, Instagram, Google and many more. Flexible advertising budgets. All online medical advertising campaigns are NOT CREATED the same. Our campaigns have been optimized for the unique needs and business practices of the Healthcare Industry. Mobile Apps, Geo Focused, PayPerClick (PPC), Facebook, Instagram, and Re-Marketing advertising campaigns all managed by our Certified staff. PatientGain.com DOES NOT MARK UP KEYWORDS. According to Google Premier Partner program, PatientGain.com campaigns perform 32% better than other companies. Don’t pay extra $300 to $1000 or more per month for this service. We simply charge 10% of the total ad spend. Learn More.
12. Facebook Posts – Every Week
Facebook Posts can improve your Medical Marketing. Every month new posts are created for your medical practice. The posts with useful content based on YOUR SERVICES are available to your medical practice. Localization engine creates excellent conversion campaigns. Our campaigns have been optimized for the unique needs and business practices of the Healthcare Industry. Meet with your Project Manager and schedule your posts. Don’t pay extra month for this service. See More Details
13. Deal App – Convert More Clients
PatientGain.com has a multiple conversion apps to effectively convert a visiting patient to a paying patient. Deal app and page-based-apps work tirelessly for your practice. They are designed to increase your conversion.
Don’t pay extra for the service. It’s included. See More Details
14. Smart Mobile Messenger App
Your potential patients are on mobile devices. Communicate with them effectively. Your patients want quick and easy communication. There are no long term contracts. Easy to use. Single dashboard for all Texting/SMS. See More Details
BONUS MED-FORM PDF FILLER APP IS INCLUDED
HIPAA Compliant Patient Forms For Medical Websites
Gold Service Includes Online Medical Forms. Information is Saved in PDF format and Can Be Printed or Added to Your EMR. Patients Spend 16 Minutes on Average Sitting in Your Lobby Filling Paper Forms. You Can Fix It. Read More.
Email Marketing Benefits for Doctors and Medical Practices
What are the benefits of email marketing for healthcare businesses like doctors, dentists, and other medical professionals?
Despite the changes in technology in recent years, email marketing remains a powerful tool to reach more patients and grow your business. Although you may have heard that some marketing gurus frown upon this marketing channel, studies show that your patient love useful information and are you are more likely to acquire new patients through email marketing than through social media channels. SEO and online advertising is still the no channel for medical professionals, Email marketing included with other channels. Another important data point - 68 percent of your Emails are read on mobile devices, iphones and other smartphones, in USA and Canada.
"Let Me Check My Emails" is overwhelmingly at least one of the reasons why people log online and in some cases, it is the only reason why people log on. Email marketing does not solely need to be about plugging your services or products. Instead, connect with your patients by sharing information about your practice and promote good health practices. Email marketing is a cost-effective way to build relationships with your patients, allowing you to highlight your medical practice and what you can do for them. You'll reach more patients but with less time, effort, and money.
Why should I be using email marketing in my medical practice?
Email marketing will generate more leads for your practice. If patients take the step to sign up for your email list, they've shown they want to know more information about your business. Emails are also very easily shared among the patient's friends and family, exposing more people to your practice and the services you offer.
Email marketing often leads to increase patient conversions to your business. Unlike some other marketing channels, you can follow a patient's journey from the email through your website to where they eventually make an appointment. This information can show you what areas are popular among possible patients during that time of year, and you can improve your website's overall flow by identifying any areas where people abruptly leave your site.
Compared to traditional marketing channels like print or direct mail, email marketing is cost-effective. Compare the month to month costs of email marketing with the month to month costs of traditional marketing. In many cases, you will get much more bang for your buck. Unlike sending out postcards or newsletters, you'll be able to see how many people actually open your emails.
Studies show that for every $1 you spend on email marketing; it repays itself many times over. You'll be able to determine the ROI (Return On Investment) on every single email campaign you send. This allows you to know how effective your money is being spent and gives you a chance to improve future campaigns to make them even more effective.
Finally, email marketing will lead to more patients. You can send patients coupons, news about sales, discounts and new services you are offering. Patients will appreciate getting a "sneak peek" on any new sales or services before the general public does. This will only increase their loyalty to your medical practice and have them recommend it to friends and family.
What are some good tips for email marketing for healthcare practices?
- Patient security and permission is your number 1 priority. Make sure you receive a patient's explicit authorization to add them to your email list before you start to market to them. It is rude and in many cases, illegal to email people unsolicited without their permission. Too many "spam" reports, and you'll be blacklisted from most email providers. Also, asking for permission from a patient gives them peace of mind that you are respecting their information and privacy.
- Grab their attention with the subject line. Do you know how many emails a person gets a day? On average, it is over 100. Stand out from the crowd and make sure your subject line is unique and eye-catching. The more compelling it is, the more likely it is to be read!
- Consider the frequency of your email blasts. Nearly 50% of customers say they get too many marketing emails and unsubscribe from a mailing list. For you to keep a stable list of patients to email, don't email them too often, regardless of how many offers you may have. Avoid being label as a spammer and pick your spots to send out an email to the masses. Find a happy middle ground of not emailing them too much they mark you as spam and so little that they forget who you are.
- Try segmentation to target specific customers. The segmentation of your email list, or putting them in groups where people share similar qualities, is an effective way to get more clicks and emails opened. It allows you to customize an email campaign to patients, making it more relevant to them. This increases their engagement, and therefore makes it more likely for them to engage your business.
- Use automation to save time and energy! One of the most powerful features of email marketing is the ability to set up schedules to send out emails, allowing you to focus your attention on other things with your business. Establish triggers or thresholds to send out customized emails to patients. For example, appointment reminders and post-appointment survey emails are effective ways to connect to your patients.
Email marketing gives you a direct line of communication to current and new patients. This engagement on a personal level improves the patient-doctor relationships and helps cement them to be long term patients of a practice. You can present your medical practice as a trusted brand and keep patients up to date with the services you offer.
What can PatientGain.com Email Marketing do for me?
One of our most popular email marketing packages can provide your practice with 12 newsletters per year and six more seasonal newsletters. We will target your new and existing patients with interesting, topical information about your practice and other healthcare news. This vital marketing tool will promote your brand and engage with your patients and reactivates old ones who have not been to your location in a while.
Our emails are also optimized to appear on any device. Over 2/3's of people read their emails on a mobile device. We'll ensure your email campaigns look great on any phone, tablet, or desktop computer.
How does PatientGain.com make my email marketing more effective?
Your email campaigns are only going to work as well as your email lists allow them to be. If your contact file is inaccurate or hasn't been updated, you will likely not have a beneficial email marketing channel. You can easily be labeled as a spammer if your emails bounce back, contain invalid or inaccurate contacts, or if you get complaints from patients. Once blacklisted, your emails may not even show up in a patient's mailbox, being relegated to the "Spam Folder" of any email provider.
Our automated tools in our software allow you to focus on the patients in your clinic while we take care of your email marketing strategy. We can easily add new contacts to your email list with our Auto Loader app. New contacts are uploaded securely and in full HIPAA compliance.
What are some results you've seen with your customers?
We have a customer who has 7 locations in the rural and suburbs of a major city. On average, they get 54 patients per clinic. After implementing our Email Marketing Program, they saw average patient engagement increased by 11% over five months. We saw increased engagement in surveys, patient feedback, newsletters, and promotional emails. New patient acquisitions increased by about 3% and repeat patient visits increased by about 8% compared to the previous year.
How does PatientGain.com keep my email lists fresh?
Our software will automatically scrub your email lists to ensure your contact lists are accurate, improving your sender reputation. This frees up your time, instead of having management or clinic staff manually go through your contact list. When new contacts come into your CRM, our system will check them against your database pulling out: any invalid contacts, those who have asked not to be emailed in the past or have a habit of marking an email as "spam." Each contact is graded, and those with poor grades are automatically purged from your email lists. When you send out your campaigns, we'll check for any unsubscribe notices or bounced emails and remove them as well. You can send out emails without worrying about being flagged as a spammer.
Want to learn more about what PateitnGaint.com can do for your clinic and improve your email marketing, patient acquisition, and patient engagement. Contact us and request a demo today!