What is SEO for Doctors? As Asked By Physicians.
The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. In very broad terms, you would like to acquire new patients for your practice, and engage existing patients.
SEO stands for Search Engine Optimization. SEO is a process and it takes a lot of time and quite a bit of money. SEO is complex and there are dozens of steps involved to help a doctor or medical practice achieve high rankings on search engines, namely Google search engine. When a potential or an existing patient searches for a service or a type of a clinic, they turn to Google search engine 93 percentage of the time. They either speak to a device like Siri on an iphone or an Alexa device from Amazon, or they may type in text into a computer or a mobile device and may say “locations of urgent care in el cajon“. As a result of this question, request or search, the search engine displays useful information. This is called search engine results page (SERP). Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements. In the example below the top area with map is a part of the Local SEO. The bottom part has “Organic” results. This part is free, meaning that Google does not charge to display your information (without paying for Google PPC ads). SEO Professionals do their best to show up in these SERPS for targeted keywords. However, this is not an exact science, and requires many steps and TIME to achieve good results, and they can change drastically from time to time, your location matters, your past history matters, and there are over 200 different signals read by the search engine algorithms.
You can see the results in the figure below :
Foundation of SEO or Search Engine Optimization for Doctors
PatientGain.com has created several products and offerings to help you achieve great SEO – Search Engine Optimization for your medical practice. Focus is on results which means new patients, this means top Google rankings, with significant focus on mobile search results and mobile marketing. Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. So for SEO for doctors, you must focus on Google first, and start with quality conversion website and add Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 96% unique. Content should be on-topic, and relevant. For example, if your website is about your Medspa, list each services on a separate page with proper headings, images with proper tags, and then content that supports the heading of the page. Provide links when appropriate.
Use only original content.
In this following example, the content quality will fail, and PatientGain.com will not add low quality content to your website.
E-A-T Algorithm & SEO For Doctors
There are three words to remember E A T for good medical SEO website.
E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter.
A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page.
T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.
In addition, SEO for doctors depends on:
1) Clinic Industry Knowledge and Content Writing Skills
2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior
3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology
4) World Class Support behind Your Technology System
Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.