Caffeinated Pay Per Click PPC Advertising For Doctors & Medical Clinics
Increase Patient Visitation By Using PPC Pay Per Click Advertising For Doctors & Medical Practices. Facebook Advertising & 100+ Additional Online Properties.
PPC and SEO also known as Search Engine Optimization for doctors and medical clinics should not be confused with “Online Advertising”, they are related but separate strategies for patient acquisition. For detailed SEO for Doctors page, please go here.
Common question asked is PPC Advertising right for my clinic? The answer is YES. We have hundreds of examples to share with you. In a sample recent review of 162 medical clinics, we found that if a medical clinic is running PPC Advertising, 98 percent of these clinics have increased their patient count over a period when they were not using PPC Advertising.
Another very common question is asked “How PatientGain.com’s approach to online advertising helps our customers get better results?” Lets review the image below. You will see attention to detail and technical know-how how online advertising works and domain knowledge about healthcare and major trends like Mobile Advertising & Marketing for Doctors and Medical Practices.
Let’s review a real example below – Impact of online advertising for doctors:
Detailed Analysis of Online Advertising for Doctors:
In this case, PatientGain.com’s customer for 3 years had excellent SEO results, excellent maps listings, excellent online reviews. Competition had been growing steadily. Patient volume, on average 63 patients per day – but facing stiff competition from 2 new clinics. PatientGain.com project manager had been encouraging the customer to start PPC ads on Google – but customer declined. Finally one day they started noticing ads for their new competitors. By launching an aggressive PPC advertising campaign, the customer experienced an increase of 18 percent in the first 2 weeks. Measured month over month compared to previous years, overall increase was 23 percent. The additional cost of PPC advertising by off set by increased number of patients and higher volume of higher margin procedures. PatientGain.com recommends Google Adwords PPC for majority of its customers for an excellent ROI.
Whether you’re running your own campaign, or if you’re currently using a consultant or another company to manage your campaigns, we believe PatientGain.com’s campaigns can improve your clinic’s patient visitation. In short, our ability to give you better results through advertising comes from a few factors: AdWords Expertise, Healthcare Industry Knowledge, and Exceptional Campaign Performance.
PatientGain.com platform’s success not only comes from the powerful apps and software, but also from our team who are experts in healthcare marketing through years of experience. All of our customers’ campaigns are managed by our dedicated PPC team, all of whom have multiple Google AdWords certifications. Through our team’s expertise, and our campaign’s stellar performance, we are also a Certified Premier Google Partner.
Results: Search Advertising Produces The Best ROI For Doctors, Dentists, And Dozens Of Other Practices.
As a company whose sole focus is healthcare, who also works with some of the biggest industry leaders to run their online marketing strategies, we have knowledge and data intelligence that almost no other companies do. Through simultaneously managing hundreds of campaigns across the U.S., and working with companies who operate 10, 20, 30 and over 100 locations, we’re able to make all our campaigns perform better. Intelligence we gain from one campaign are applied to the strategies for all our campaigns, so in effect each campaign we run is the sum of the thousands of campaigns we have run over our history as a company. We also work more closely with our customers, as we are reviewing your campaigns and results with you monthly, in order to make sure our campaigns are as optimized as possible. Search advertising produces the best ROI for doctors, dentists, and dozens of other practices.
High Quality Score Results in Better Results
Why is PPC important? As a Certified Google Premier Partner, we do reviews with Google in which we are able to see our campaigns performance in comparison with that of competing agencies. For example, we found that our campaigns are consistently performing better than that of other online marketing companies similar to us. Our Quality Scores (a measurement of Ad / Keyword quality that helps determine Cost Per Click) were 17% higher on average than our competitors, and our Click-Through Rates were 33% higher as well. Both of these metrics are some of the most vital measures of campaign quality and effectiveness, as their values both directly improve your campaigns performance in search results and lower your campaigns cost per click. As we can show through a practical example below, when customers switch over to our advertising, they are able to get a more efficient and productive campaign that produces better results.
Example Data – Google AdWords Campaigns for Medical Clinics
One of PatientGain.com customers, a medical clinic in a very competitive market was running their PPC advertising with a local company in Michigan, when they first started using PatientGain.com. After using PatientGain.com advertising platform, the first month, they saw some drastic results at their clinic now that their Google AdWords Campaigns were being managed by PatientGain.com’s PPC platform. While using a local advertising company, they had an average cost per click of $5.86, and were spending around $1,600 – $1,800 a month on advertising. After switching over to PatientGain.com, they now had an average cost per click of $3.85, which increased the number of clicks they got per month by 166% with the same $1,600 budget. Their campaign also saw increased CTR and Quality Score ratings, and within days they saw the difference at the clinic, as more and more patients were reporting they found the clinic on Google. After analyzing where their patients were coming from a few months after making the switch, they found they were seeing 17 to 22 more patients per month who reported they found the clinic through Google. With a more effective and efficient campaign designed and managed by PatientGain.com, they increased the number of patients they saw with the exact same advertising budget.
We want our customers to be successful, and we are always focused on making whatever possible improvements we see in our customer’s online strategy. We believe in your clinic’s goals, our campaigns and advertising management can help your clinic improve on the results you’re getting now with your current advertising methods. Please reach out to us and let us know if we can help your clinic get more patients. We offer free analysis of your advertising campaign.
PatientGain.com’s optimized and successful solution is not focused on technology, but on results.
1) Targeted online advertising for Patient Acquisition
2) Software along with online and medical industry expertise for Patient Retention
3) Effective communication and online marketing for Patient Engagement
4) Effective advertising and marketing strategies for low Patient Acquisition costs
Don’t spend time, effort, and money working with multiple vendors to build an unproven system that’s responsible for your practice’s growth. PatientGain.com’s turnkey solution has proven success for clinics across the US, and is trusted by your industry leaders to grow their business. The PatientGain.com healthcare platform provides you with an intelligent conversion website, patient CRM, advanced online advertising, inbound and outbound marketing automation applications, and much more. On top of our apps, we also provide customer support and service that is second to none.
Free Website is included with GOLD Package.
6 Steps for Online Advertising Success For Doctors
Step No 1.
As medical practitioners, we have to realize that patient behavior is changing. Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web. 60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors. Here are many examples of great ( and free Mobile, responsive and intelligent) websites. Once your medical practice is online, there are 5 additional important areas to cover.
Step No 2.
In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information. So your first step is have a top notch Google presence. Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google. There are 6 important aspects of Google presence.
- Google Local Listing for your medical practice
- Google Maps, verified listing
- Google Reviews rankings
- Google Posts
- Google Organic results
- Google Paid Search
Each of these should be addressed by your online strategy for your medical practice. Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.
Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.
Step No 3.
SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important:
A. Google Local Listing for your medical practice
- Create a Google account
- Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
- If your practice’s information is incorrect, you will have correct it
- You may have to claim your listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are dozens of other Local directories – They should be checked and updated. But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.
B. Google Maps, verified listing
- Create a Google account
- Add you clinic’s accurate information in the Maps
- If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
- You may have to claim your Map listing also.
- In certain cases you may have duplicate listings, these should be resolved.
- There are many of other map based directories – They should be checked and updated. But Google, Map Quest, Apple Map are the most important.
C. Google Reviews rankings
- Create a Google account
- Check you reviews and ratings
- If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
- Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.
D. Google Posts
Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.
E. Google Organic results
Your content on your website is the most important factor on your website. Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc. Your website must contain non-copied, non-plagiarized content.
Step No 4.
Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:
- Display advertising
- Search advertising
As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.
Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page. In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results. The advertisers pay a fee to display their ads in the top area. If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI. Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.
Step No 5.
Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically. This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.
There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.
4 Ways to acquire online reviews
- Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
- Using Email apps. An Email is sent to a patient asking for feedback after a visit.
- Using an iPad in the lobby. A patient is asked to provide feedback right after the visit.
- Using Social Media or your Website. An app can be added to your business page on Facebook or your website, asking patients to provide feedback.
There is no quick and foolproof way do this “quickly”. There are pros and cons for each approach. Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests. Having an iPad in the lobby can cause block of IP Address and so on.
Step No 6.
Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you. Here are 5 steps.
5 Steps for Facebook Success for Doctors & Medical Practices
- Create Facebook Business Page for your medical practice.
- Optimize FacebookBusiness Page for your medical practice.
- Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
- Add content to your FacebookBusiness Page for your medical practice
- Advertise your FacebookBusiness Page for your medical practice on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself. Professionals who are certified advertising professionals will produce better results for you.
Summary for Online Success For Doctors
These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others. Contact us so we can help you and view details GOLD package here.