Medical ChatBots For Patient Acquisition

Patient Acquisition Made Easy – Using Medical ChatBots

You have 14 seconds to engage a new potential patient. Use intelligence and conversion apps to get more ROI from same advertising dollars.

A Chatbot is not a robot that sits in your lobby, keeping your patients’ company while they wait for their appointment. It is software that lives on your website, ready to help patients and engage with them. A chatbot mimics human conversation and chats with patients trying to direct them to the information they want or accomplish a task, like making an appointment. Doctors can build a database of commonly asked questions and the answers to them. Most chatbots will learn over time and become more efficient. They are a great addition to any website for a medical practice. The experience with a chatbot is much like an automated phone answering system, except over text. Many patients will already be familiar with the process as it simulates a conversation over instant messaging. A well-designed chatbot will have a very human-like conversation with the website visitor.

Medical Marketing Chatbots For Improved Patient Satisfaction and Conversion to Appointments

What is a Medical Chatbot? A medical chatbot is designed to have a conversation or a discussion with a real patient. Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence)  that will perform automatic tasks within given parameters. 

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots 

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) Existing patient – direct them to a specific information. Like how to reach the office after hours. Access to patient portal etc. 

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots 

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

4 Important Tactics For Online Healthcare Marketing Strategy

  1. Focus on Patient Acquisition – This area focuses on your website, SEO, online advertising (Google, Facebook, Instagram etc), tracking of leads, secure HIPAA compliant CRM.
  2. Patient Engagement – This area focuses on your ability to engage patients. For example, Facebook and Google posts, SMS/Texting from your website so you can capture leads. Referral strategy, monthly Email marketing, auto-follow up emails and texts. Building a fan base on social media.  
  3. Patient Revenue – This area focuses on your ability to monetize your marketing. Many doctors are doing a great job on marketing, but they are missing out on maximizing revenue per patient. Life time value of patient has 2 aspects. First initial visit and revenue generated by the first initial visit. Second part has to do with Life-Time-Value (LTV) of each patient – This could be a much bigger number and when calculating ROI – Return On Investment, should also be calculated.  The second area is most overlooked by doctors. 
  4. Reputation Management – This area can be a headache or a winning differentiator for your medical practice. As you service your patients, your plan should be as every patient ( shortly after providing service ) asking them “Based on your experience with our medical practice, would you recommend us”. This is probably the most important question you can ask. This can be done 4 different ways. 1) Personally asking them – This approach is most effective, however in real life, it is simply not possible.  2) Using SMS/Texting app sending a similar question and asking if they are happy with your service and willing to recommend you. If they say “yes” then software sends them link to a review site. 3) Using Email similar strategy is implemented.   4) Using an I-Pad in the lobby, similar strategy can be implemented. However this requires some clever software for changing the IP address. 

What Is Content & Why Is It Important?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.