Online Marketing for Physical Therapists

Online Marketing for Physical Therapists By PatientGain Costs $699/mon and No Long Contracts

Used By Top PTs. Website, Google SEO, Social Media, Email Marketing, ChatBot, 2-Way Texting and Awesome Service Included.

According to the United States Department of Labor’s Bureau of Labor Statistics, there were approximately 210,900 physical therapists employed in the United States in 2014, earning an average $84,020 annually in 2015, or $40.40 per hour, with 34% growth in employment projected by the year 2024. In 2020, it is estimated that there are 269,000 physical therapists in practice. The American Physical Therapy Association represents over 100,000 therapists and promotes their interests. This organisation dates back to 1921 and has provided support for PT Professionals for decades. 

PatientGain medical marketing has been serving medical professionals for years and GOLD service is now available for physical therapists. 

How much do Physical therapy care practices spend on online advertising?

Physical therapy clinics have expanded into many areas  and they offer services overlapping with other practices also. For example  here is list of services for physical therapy practice : post-surgery rehabilitation, senior rehabilitation programs, work injury rehabilitation, back stabilization, balance training, functional capacity evaluations, neurological rehabilitation, orthopedic rehabilitation, pain management, physical therapy, wellness & weight loss program, vestibular sports medicine, graston technique, fitness program – So this can be quite large.  Most clinics like these spend $1200 to $3400 per month, with an average monthly budget of $1900 per month, per location.

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 – Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

Pillar No 2 – Medical Practice’s Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.

Pillar No 3 – Medical Practice’s Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 – Medical Practice’s Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

Pillar No 5 – Medical Practice’s Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media – Start with Facebook

Pillar No 6 – Medical Practice’s Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

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