Online Healthcare Marketing

Online Medical Marketing For Doctors 

Top Medical Practices Use This System And It Costs $699 per month Using GOLD Service. Proven Marketing System Uses 20 HIPAA Compliant Apps, Data-Mining, Best Practices, Google Optimized Wordpress Website and Top Customer Service.

Twenty-first-century Americans want an ATM on every corner, a Starbucks on every block, grocery stores 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now the latest change (with the help of ACA), Walk-In-Clinics at every corner, close to Starbucks. And they want doctors who show up on time, and polite receptionists at the front desk. They are also exercising their right of free speech to post their experience on the internet, social media, YELP and Google Reviews. And this is just ONE area of online medical healthcare marketing.  

When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.

Executing a comprehensive Online Medical Marketing For Doctors  means your clinic has to utilize a lot of software tools and marketing consultants. Medical practices typically have to work with four to eight different vendors to coordinate and manage their efforts on the Internet. Keeping up with the constantly changing online landscape is hard enough, and when you have to get strategy advice and execution from multiple companies it become an even bigger headache. PatientGain.com addresses this by providing a proven Medical Marketing Platform. This medical marketing platform is used by nations top clinics as well as single locations.

4 Important Tactics For Online Healthcare Marketing Strategy

  1. Focus on Patient Acquisition – This area focuses on your website, SEO, online advertising (Google, Facebook, Instagram etc), tracking of leads, secure HIPAA compliant CRM.
  2. Patient Engagement – This area focuses on your ability to engage patients. For example, Facebook and Google posts, Texting/SMS from your website so you can capture leads. Referral strategy, monthly Email marketing, auto-follow up emails and texts. Building a fan base on social media.  
  3. Patient Revenue – This area focuses on your ability to monetize your marketing. Many doctors are doing a great job on marketing, but they are missing out on maximizing revenue per patient. Life time value of patient has 2 aspects. First initial visit and revenue generated by the first initial visit. Second part has to do with Life-Time-Value (LTV) of each patient – This could be a much bigger number and when calculating ROI – Return On Investment, should also be calculated.  The second area is most overlooked by doctors. 
  4. Reputation Management – This area can be a headache or a winning differentiator for your medical practice. As you service your patients, your plan should be as every patient ( shortly after providing service ) asking them “Based on your experience with our medical practice, would you recommend us”. This is probably the most important question you can ask. This can be done 4 different ways. 1) Personally asking them – This approach is most effective, however in real life, it is simply not possible.  2) Using Texting/SMS app sending a similar question and asking if they are happy with your service and willing to recommend you. If they say “yes” then software sends them link to a review site. 3) Using Email similar strategy is implemented.   4) Using an I-Pad in the lobby, similar strategy can be implemented. However this requires some clever software for changing the IP address. 

Integrated Medical Marketing Platform

Fragmented Online Medical Healthcare Marketing VS Integrated Platform

Many clinics spend dozens of hours each month working with their software vendors, web designers, social media consultants, email marketing providers, and online advertising. Spending numerous hours of clinic staff time, and thousands of dollars of clinic revenue, on multiple vendors is simply not an efficient way to market your clinic online. Luckily, PatientGain.com is here to help.

PatientGain.com’s comprehensive solutions help your clinic save both time and money by eliminating the need utilize and manage multiple providers to run your online strategy. Our Healthcare Platform offers all the tools and medical marketing expertise your clinic needs to improve its patient acquisition and patient engagement, all within one cloud-based platform. Clinic owners and practice managers can usually save 32 hours a month, and increase their daily patient counts, by using PatientGain.com’s GOLD and PLATINUM packages. PatientGain.com’s intelligent apps make running all your initiatives online a streamlined process, automating most tasks so that your clinic’s staff can focus on what they do best: treating patients.

Content Marketing for Physicians & Healthcare Practices

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com’s Approach  to Healthcare Marketing Success : 12 Key Features of GOLD Solution

  1. Reasonable Monthly Fee With No Upfront Setup Costs or Implementation Costs
  2. Pay-Per-Month Model For Healthcare Medical Marketing
  3. No-To-Low Risk Medical Marketing Model
  4. Same System is Used By The Top Clinics in USA & Canada
  5. Awesome Service and Support – Phone, SMS-Texting, Email, Ticketing or Web-Based Meetings
  6. Awesome Software & HIPAA Servers Located in USA
  7. Assigned Account Manager Located in USA/Canada For Your Medical Clinic
  8. Generous Discounts for Multi-Location Healthcare Companies 
  9. Website, SEO, Advertising Management, Social Media, Email Marketing, SMS-Texting, Apps, HIPAA Compliance ALL Included in a Single Solution. 
  10. Eliminate 5 to 8 Vendors and Centralize Control of Your Online Healthcare Marketing & Advertising Success 
  11. Save 40% to 60% in Monthly Spend by Using Our Proven Single Vendor Model
  12. Save Approx 30 Hours a Month – No Need To Learn and Operate Multiple Apps

PatientGain.com is a proven new patient marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?