Online Medical Marketing For Doctors 

Top Medical Practices Use This System And It Costs $599 per month Using GOLD Service. Proven Marketing System Uses 20 HIPAA Compliant Apps, Data-Mining, Best Practices, Google Optimized Wordpress Website and Top Customer Service.

Twenty-first-century Americans want an ATM on every corner, a Starbucks on every block, grocery stores 2 minutes’ drive from home, cell phones that setup appointments for them, gas stations that serve fresh coffee and bagels, and now the latest change (with the help of ACA), Walk-In-Clinics at every corner, close to Starbucks. And they want doctors who show up on time, and polite receptionists at the front desk. They are also exercising their right of free speech to post their experience on the internet, social media, YELP and Google Reviews. And this is just ONE area of online medical healthcare marketing.  

When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.

Executing a comprehensive Online Medical Marketing For Doctors  means your clinic has to utilize a lot of software tools and marketing consultants. Medical practices typically have to work with four to eight different vendors to coordinate and manage their efforts on the Internet. Keeping up with the constantly changing online landscape is hard enough, and when you have to get strategy advice and execution from multiple companies it become an even bigger headache. PatientGain.com addresses this by providing a proven Medical Marketing Platform. This medical marketing platform is used by nations top clinics as well as single locations.

 

4 Important Tactics For Online Healthcare Marketing Strategy

  1. Focus on Patient Acquisition – This area focuses on your website, SEO, online advertising (Google, Facebook, Instagram etc), tracking of leads, secure HIPAA compliant CRM.
  2. Patient Engagement – This area focuses on your ability to engage patients. For example, Facebook and Google posts, SMS/Texting from your website so you can capture leads. Referral strategy, monthly Email marketing, auto-follow up emails and texts. Building a fan base on social media.  
  3. Patient Revenue – This area focuses on your ability to monetize your marketing. Many doctors are doing a great job on marketing, but they are missing out on maximizing revenue per patient. Life time value of patient has 2 aspects. First initial visit and revenue generated by the first initial visit. Second part has to do with Life-Time-Value (LTV) of each patient - This could be a much bigger number and when calculating ROI - Return On Investment, should also be calculated.  The second area is most overlooked by doctors. 
  4. Reputation Management – This area can be a headache or a winning differentiator for your medical practice. As you service your patients, your plan should be as every patient ( shortly after providing service ) asking them "Based on your experience with our medical practice, would you recommend us". This is probably the most important question you can ask. This can be done 4 different ways. 1) Personally asking them - This approach is most effective, however in real life, it is simply not possible.  2) Using SMS/Texting app sending a similar question and asking if they are happy with your service and willing to recommend you. If they say "yes" then software sends them link to a review site. 3) Using Email similar strategy is implemented.   4) Using an I-Pad in the lobby, similar strategy can be implemented. However this requires some clever software for changing the IP address. 
4 Important Tactics For Online Medical Marketing
EMR Connector for Online Medical Marketing

Ethical Medical Marketing and Advertising

Many doctors question if it is ethical to advertise. Some focus on patient referrals only, while others have taken some small steps to promote their practice. Most doctors are not sure if advertising, and specially online advertising or marketing, will produce results for their practice. Some doctors have created a website for their practice, and others have worked to acquire limited traffic to their website. However, these limited efforts simply don’t produce results, and as a result thousands of practices across the country struggle to fill their calendar.

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She searched online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.

The results and ROI have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Ethical Medical Advertising
Online Reputation Management for Doctors
Medical Practice Online Marketing

Integrated Medical Marketing Platform

Fragmented Online Medical Healthcare Marketing VS Integrated Platform

Many clinics spend dozens of hours each month working with their software vendors, web designers, social media consultants, email marketing providers, and online advertising. Spending numerous hours of clinic staff time, and thousands of dollars of clinic revenue, on multiple vendors is simply not an efficient way to market your clinic online. Luckily, PatientGain.com is here to help.

PatientGain.com’s comprehensive solutions help your clinic save both time and money by eliminating the need utilize and manage multiple providers to run your online strategy. Our Healthcare Platform offers all the tools and medical marketing expertise your clinic needs to improve its patient acquisition and patient engagement, all within one cloud-based platform. Clinic owners and practice managers can usually save 32 hours a month, and increase their daily patient counts, by using PatientGain.com’s GOLD and PLATINUM packages. PatientGain.com’s intelligent apps make running all your initiatives online a streamlined process, automating most tasks so that your clinic’s staff can focus on what they do best: treating patients.

Integrated Medical Marketing Platform
Online Medical Marketing Example 1 Website
Online Medical Marketing Example 2
Online Medical Marketing Example 3

At PatientGain.com we have achieved great success for our customers. We have also learned that success rule of 80/20 still applies in online reputation for doctors and clinics. There are hundreds of online reputation sites. More than 80% of your success is likely to come from Google Reviews and YELP Reviews.  Other review sites are still useful to your clinic’s online strategy, but much less so than these two. All other sites, Healthgrades & Vitals and several others, are good sites but if your strategy to be the dominant medical practice in your target area, PatientGain.com recommends your should should focus on Google Reviews first – Achieve 100 Reviews with 4.5 ranking or higher, then Yelp and Facebook, and then others. You will see the best results by using this plan.

So what should be your strategy?  Should you have a simple app that allows to capture reviews from patients as they are about to leave your practice?  Should you send them surveys?  Unfortunately these techniques may work on a limited number of reputation sites, but the most important reputation sites, Google and Yelp, their algorithms are likely to filter or  blacklist your patient reviews if they are all being submitted from the same computer, same IP address, or same location. It is easy to track originating reviews and testimonials. So if its too easy, it is likely to have an adverse effect on your reputation, rather than increasing your reputation.

 

6 Pillars of Online Medical Marketing

 

6 Pillars of Online Medical Marketing

Content Marketing for Physicians & Healthcare Practices

What is content & why is it important

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

Online Medical Marketing Mobile Devices

Physician Marketing for Medical Practices Can Be

1. Offline Traditional Marketing

2. Internet or Digital Marketing

We highly recommend digital marketing for 99 percent of healthcare practices.  Both of these approaches have merits and limitations, costs and ROI (Return On Investment) is not the same. Online advertising is a big part of digital marketing. It can be the most expensive part of your overall online marketing plan. The actual cost of advertising is always extra, with any service. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on advertising.  Our data shows that proper advertising produces more patients for 99 percentage of the clinics/doctors.  

13 Examples of offline advertising for physicians:

1. Newspapers (see list of top newspapers in USA)
2. Yellow pages (see list of  Yellow pages in USA)
3. Billboards : Out-of-home advertising - Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the patients while they are outside their homes.3. Referrals from peers and other entities like hospitals. 
4. Networking with other physicians - This has been traditional way to expand. For many specialties, this still works. Building a nice referral network of providers who do not compete with you, will always benefit you. 
5. Printed flyers - This has worked for physicians since late 1800's. For example for a 5000 print run, 8.5 inch by 11 inch full color both sides, tri-folded on 100 lb gloss paper will cost you approx $492.48. Then delivery cost is extra.  For example to mail this to 5000 residents close to your practice will be extra cost. Some techniques used for delivery are direct-mail, packaging inserts, point-of-sale display, leave behinds and sales helpers.

Medical marketing using printed flyers

Medical marketing using printed flyers

6. Business cards & event marketing - This approach has been very successful for physicians who offer a complex service. For example a medical practice that offers medical weight loss program. The practice may decide to offer a 2 step process.  In the step 1, a free seminar is offered and promoted. And in steps 2 the attending patients are "sold" the package.  Consider costs below:  in this example  you print 1000 flyers and distribute them to many places.  Design setup $500, printing $172, distribution $500. Total costs $1172.  

7. Indirect messaging / co-branding – Using this strategy, some physicians have seen very good results. For example, the manufacturer of CoolSculpting  offered you a co-branding campaign. They pay a part of the marketing costs and you pay a part.  The end result is that both parties benefit.
8. TV Ads - These ads work.  Digital Ads for specific medical procedures are on the rise.  However cost can be much higher that other mediums. Ultimately, the ROI from each medium determines the value.
9. Radio Ads -  Physicians who use radio advertising to promote services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio to work for your medical practice. Radio advertising costs can range from $2000 to $5,000 per week depending on your location. You will also need to factor in the cost of producing the commercial, including copywriting, voice talent, and audio / visual editing, which is additional cost.
10. Magazines Marketing and advertising in magazines has been effective to create awareness. 
11. Car Wraps Cost of full wrap is between $2,500 and $5,000. With proper messaging and exposure, compared to other outdoor advertising, your vinyl car wrap pays for itself within the first few months on the road! However this type of marketing is not for every medical practice.
12. Local movie theaters This has been effective for many providers. However it is difficult to measure the net impact. Local movie  theaters marketing costs $1000 to $4,000 per month depending on your location. 
13. Mail drops – Still the easiest way to be placed in your local patient’s mail boxes, marketing costs $500 to $1,000 per mail drop per 10,000 residents, depending on your location.

 

Online marketing for physicians can be further divided into sub areas:

  1. Search or PPC ( Pay-Per-Click ) Marketing – Google, Yahoo and Bing are very common examples for this type of advertising. Some physicians equate this to Search Advertising. There are hundreds of variations within this category alone. 
  2. SEO - Search Engine Optimization - This refers to techniques and content placed of your website so search engines like Google can find you and rank you higher for specific keywords. Consumers (your patients) use mobile devices and computers to type in phrases like "Medspa Near Me West Palm Beach FL" and search engines display relevant listings. More and more patients are speaking to devices rather than typing text. This is call Speech Based SEO. 
  3. Local SEO Optimization - There are over 200 directories for medical practices. Most of them have no to marginal impact on your practice. The most important business listings are 1. Google Business Page  2.  Facebook Business Page  3. Yelp Business Page.  4. Healthgrades and few other healthcare specific directories are also important.  As a practice manager, you need to make sure that your listings are accurate and that you are posting on Google Business Page and Facebook Business Page regularly.  
  4. Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.
  5. Display Advertising – Interest Based Advertising - there are many variations.
  6. Video Advertising - Advertising on YouTube for doctors can be effective.
  7. Social Media Advertising – Interest Based & Demographic Advertising. Can be visual, textual, video based.
  8. Mobile Advertising - Based on mobile ads and user's location.
  9. Geo-Targeted / Geo-Fenced Advertising – Used by Apps, Search, Social Media and Location Aware apps, among others.
  10. Re-Marketing – Based on a User’s Past History, Past Interests and Predicted Behaviour.
  11. Similar Competitive Interest Based Advertising 

Some physicians consider SEO (Search Engine Optimization) a part of Online Advertising.  There are dozens of other variations based on these 6 major types approaches.

 

6 Pillars of Healthcare Marketing for Physicians. 

6 Pillars of Medical Marketing for Physicians.

6 Pillars of Healthcare Marketing for Physicians.

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

 

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your medical practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

 

PatientGain.com's Approach  to Healthcare Marketing Success : 12 Key Features of GOLD Solution

  1. Reasonable Monthly Fee With No Upfront Setup Costs or Implementation Costs
  2. Pay-Per-Month Model For Healthcare Medical Marketing
  3. No-To-Low Risk Medical Marketing Model
  4. Same System is Used By The Top Clinics in USA & Canada
  5. Awesome Service and Support - Phone, SMS-Texting, Email, Ticketing or Web-Based Meetings
  6. Awesome Software & HIPAA Servers Located in USA
  7. Assigned Account Manager Located in USA/Canada For Your Medical Clinic
  8. Generous Discounts for Multi-Location Healthcare Companies 
  9. Website, SEO, Advertising Management, Social Media, Email Marketing, SMS-Texting, Apps, HIPAA Compliance ALL Included in a Single Solution. 
  10. Eliminate 5 to 8 Vendors and Centralize Control of Your Online Healthcare Marketing & Advertising Success 
  11. Save 40% to 60% in Monthly Spend by Using Our Proven Single Vendor Model
  12. Save Approx 30 Hours a Month - No Need To Learn and Operate Multiple Apps

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Online SEO For Doctors

Physician Medical Marketing

Physician Medical Marketing

 

 

 

Physician Practice Marketing

Physician Practice Marketing

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

 

Online Medical Marketing