Marketing For Doctors (650) 469-1313

Medical SEO Services For USA and Canada Doctors

Every month we provide unique, quality SEO content for your medical website. Simply add content to your current website. Pricing starts at $500/mon is designed to boost your existing website.

5 Most Important Things to Understand About How To Gain High SEO and Speech Based SEO For Your Medical Practice:

1) It Takes Money and It’s Hard

2) It Takes Time & Patience, But It’s Important

3) It Is Difficult – Google Changes Algorithms Regularly

4) It Is A Multi-Step Complex Process Rather Than One Time “Task”

5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)

If you want same week results, you should consider online advertising for doctors Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.

Your Content Is the Single Most Important Factor in Your Online Success, and SEO of Your Medical Website

Why is your website not ranking as well as your competitors? How come your website isn’t converting visits into patients? What could you be doing differently to boost your patient count? The first thing you should look at is the content that is actually on your website! The content of your website is often the most influential factor in how it will perform in making your business a success. “Content is King” is not only a catchy phrase but, in many cases, very true.

How Long Does It Take For Medical SEO To Work ?

Answer: 4 Months to 12 Months. (for a brand new medical website)

Answer: 1 Months to 2 Months. (for an existing website)

 

 SEO Secret: Never Use Plagiarized Content On Your Website

(here is a bad example)

Medical SEO Service (From $500/Mon)
Medical SEO Service (From $500/Mon)

5 Important Medical SEO Lessons Learned

1) It Takes Money and It’s Hard

2) It Takes Time & Patience, But It’s Important

3) It Is Difficult – Google Changes Algorithms Regularly

4) It Is A Multi-Step Complex Process Rather Than One Time “Task”

5) A Professional Team Will Produce Better Results Than D.I.Y (and Much Quicker)

If you want same week results, you should consider online advertising for doctors Both of these approaches and strategies compliment each other, they do not replace each other.  Long term online success for your medical practice is based on excellent SEO rankings for your practice.  It will take time and money, and it is not easy, anything else is very likely a sales pitch.  Investing in medical SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. Here are some examples of ROI for Medical Marketing.

Fast loading medical websites can help you with higher SEO rankings. Read more here.

Introduction To BERT From Google Search, For Medical SEO  

Medical SEO Voice Search Optimization For Doctors

We are “Speaking” to devices, like Siri from Apple and Alexa from Amazon. More and more patients are searching online using these devices and digital assistants. Search engines such as Google are placing a higher emphasis on voice search optimization. After all, the point of Medical SEO is to rank medical websites accurately so patients can find the best information for their search query as accurately as possible. Hence “BERT”.  Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.

The way Google provides search results has gone through many different adjustments and algorithm changes. Where we are today is light years from where we were a decade ago. There are advances in search engine technology every year, and the changes Google makes to its search algorithm isn’t even always announced. This ends up leaving website owners to figure out on their own what they need to do to optimize their website for search.

There are billions of search queries every day that Google provides search results to users. Many of these search queries are common and are things they see every day. These searches have a good history of successfully providing relevant results to the people who search for them. However, there are some searches that Google has never provided results for. These challenges have forced Google to build ways to provide results for searches they’ve never seen before. Adding problems to search is that people don’t always know exactly what they are looking for to begin with. There may be a misspelling, misuse of words, or other problems that don’t quite get the search query just right.

Google has worked for years, making its search engine respond better to natural language. In fact, many people would use specific keywords in their searches to help Google provide them the right results. Previously, the search engine had trouble handling complex queries and queries that are conversational. However, that has changed with new advancements in search at Google that allow a better understanding of natural language while searching. Last year, Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.

Good Example of SEO for Doctors

In this example below, a prospect patient knows that she needs dental implants. She is searching for "dental implants cost in toledo ohio".  As a result of the search term either typed or spoken into a device ( read more about Speech SEO for Doctors here ), Google search engine display results. 

Top search results area:  Google's Paid Ads.   One ad is being displayed at the time this search was completed.

Bottom search results area:  Google's Organic  Results. Multiple results are displayed. The top 2 belong to a dentist has excellent SEO rankings, and using PatientGain.com's GOLD Service

Organic Result 1: "Dental Implant Costs" in the heading should get the patient's attention. Also notice that Google reviews rankings are also displayed. This is all by design and strategy, it is no accident. 

Organic Result 2: "Affordable Dental Implants" in the heading should ALSO get the patient's attention. Also notice that Google reviews rankings are also displayed.  By having 2 top results, it is very likely that a targeted patient will click on the link, and will land on the website's specific page, designed  as a landing and conversion page. This landing page should have useful information about dental implants in Toledo OH. This page should also have tracking enabled, and should be connected to : 

  1. HIPAA Compliant CRM
  2. Call tracking
  3. Texting/SMS Chat-Bot enabled using AI
  4. Lead Capture form - Should be HIPAA Compliant
  5. Once a request is sent or conversation started using phone or Texting/SMS, "Auto Responders" should thank the patient for sending the inquiry. 

 

A Good Example of SEO for Doctors

A Good Example of SEO for Doctors

8 Reasons Why Content Is Important. 

Your Content Is the Single Most Important Factor in Your Online Success. 

1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $599/mon.  The results have been as follows:

Nov  – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec  – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan  – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb  – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar  – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr  – 697 phone calls received in the 6th month.  541 unique phone calls.

May  – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Online SEO For Doctors

PatientGain.com is a proven dental and medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

 

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