Medical SEO Tips and Guide For Doctors

Medical SEO Tips & Guide For Doctors

Investing in SEO for your medical practice is very likely the best investment you will make in your medical practice. However, it is complex and is not easy. We outline 11 steps to achieve great SEO results.

Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 96% unique.

To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 

Medical SEO Short Cut Tips and Steps 

SEO is not a simple task.  It is complex and time consuming. Here is a short-cut summary. We will outline in detail, but lets get started with a summary.

Step 1 : Create a mobile friendly website. If you use newer versions of WordPress software, this is included in the template setup. Website should load fast, less than 3 seconds. Avoid using heavy images, it is the number 1 cause for slow loading websites. Your website’s top menu should have information for at least 6 key areas. About Us page,  Services page, Resources page, Phone number & directions, Contact Us page, Call-To-Action (CTA Areas), and don’t forget Home button. 

Step 2 : Start adding content under each of the areas. For example, for services page list all your services. each service should have a seperate landing page for each service. Use original non-plagiarized content. 

Step 3 : Structure of each page. Each page should have a heading 1, possibly heading 2, and then paragraph text. heading 1  should be used for keywords and main subject of the page. heading 2 should support heading 1, paragraph text should provide details of the service.  At least one image or a video should be added to each page.  Add tags and meta data for each image.  

Step 4 : Add professional quality images. So your website looks unique. Generic images purchased from image banks, and added to your website will make your website look generic.  Custom images should be used to “brand” your website. 

Step 5 : Contact forms should be used, using HIPAA in mind.  Avoid mail-to forms.  

Step 6 : Display testimonials or reviews from customers on the home page. 

Step 7 : Add social media or other widgets to build your social presence also.

Step 8 : Add google analytics code. If you use WordPress (which we recommend)  this step is very easy.   

Step 9 : Submit the pages to Google search engine. Yahoo and Bing are also helpful.  

Step 10 : Start building the content of your website. This is the foundation of your SEO success.  Adding your website domain to other websites is called link-building, this is also an important part of your strategy. 

Step 11 : Unfortunately it takes time and a lot of effort to start seeing results from SEO.  But results and ROI from SEO efforts are worth it.  

4 Components of a Marketing Plan for a Medical Practice

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.

  1. The Product or Service – This will be service offerings for your medical practice. For example if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff.
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching fro services “near” a patient. So your Place or Location matters.
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.
    2. Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

What Is Content & Why Is It Important?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

4 Good Examples of Local SEO for Doctors & Medical Practices 

Local SEO Example 1 :  Patient Searching for “urgent care davie fl”

Local SEO Example 2 :  Patient Searching for “medspa near me west palm beach fl”

Local SEO Example 3 :  Patient Searching for “pain management doctor in wilmington nc”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 4 :  Patient Searching for “physical exams in narberth pa”

Measurement of Medical SEO 

There are many automated tools available to provide you rankings of your keywords and of your website. However we have found that they use generic algorithms and are not accurate or dependable. As ranking algorithms from Google change more often than tools can “simulate” actual rankings. Our approach is based on automation and validation by an SEO expert, who makes decisions based on conversion factors also.  What this means is that every keyword has a different conversion. Plus every landing page has a different conversion. Origin of search matters also.  For example a patient searching for a specific treatment from a mobile device is likely to respond to your ads, page title listing differently than a patient searching for a specific treatment from a desktop device. Mobile user, if lands on your webpage needs to have a fully optimized mobile page with focus on immediate communication. For example if this patient was offered a SMS/Texting option, the conversion rate goes up by 14 percentage. Another example is more an more patients are “speaking to devices” like Siri and Alexa. The search terms used by humans when they speak are different than the ones “typed” into a device. 

We have measured and run hundreds of A/B tests for mobile patients looking for treatment. This data gives PatientGain a competitive advantage.

Medical marketing companies provide immense value to your medical practice. Companies add value in 13 key areas:

1. Reliable Digital Partner With Expertise & Brand-Management

2. Technology Platform – Proven and Available Plus HIPAA Compliant

3. Support & Services to Support Growth of your Medical Practices

4. SEO Leadership and Experience in the Medical Marketing

5. Digital Advertising Experience and Data to Support ROI

6. Social Media For Medical Practices – Apps and Experience

7. Website Scalable Architecture and Secure Hosting

8. Reputation Management for Medical Practices – Apps & Experience on Best Practices

9. Email Marketing and Monthly Strategy

10. Design and Graphics Support for Brand-Management

11. Content Creation & Support for Social Media Posts

12. Professional Account Management

13. Ongoing Training and Support of Front-Desk and other medical staff.

E-A-T Algorithm & SEO For Doctors

There are three words to remember E A T for good medical SEO website. 

E Stands for medical Expertise in the subject matter. For example if your website page is about Peripheral Artery Disease (PAD) – do you have useful information about the subject matter. 

A Stands for medical Authority in the subject matter. This refers to the qualified, authoritative content and possibly the author of the website page. 

T Stands for Trustworthy source or organization. This refers to the fact that is the website can be trusted. How good is the rest of the content on your website. For example if there is doctor’s bio present on a medical website. Are there any other references to this doctor in other media outlets. Are there links pointing back to the bio of the doctor. There are many other factors that determine the trustworthiness.

In addition, SEO for doctors depends on:

1) Clinic Industry Knowledge and Content Writing Skills

2) Expertise in Search Engine Algorithms, Digital Best Practices, and Patient Behavior

3) A Dynamic Software Platform Designed to Adapt to Changes with Trends and Technology

4) World Class Support behind Your Technology System

Achieving top SEO rankings for medical practices and physicians is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own medical practice and Search Engine technology, costs both money and time to get real results, and it never stops for your medical practice.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.