Simple to Implement Medical Practice Marketing Plan $599/mon
Results driven medical practice marketing plan should be easy to implement and must be automated. It should based on successful samples and templates so there is no room for trial and error for your medical practice.
PatientGain.com data shows that out of a sample of 3116 medical practices in USA and Canada, only 190 practices, that is 6.1 percent practices have a intelligent data and results based medical marketing & advertising system, and a marketing plan to gain a competitive advantage. If you are using software that is based on data mining & data driven results based strategies, then you are likely to benefit immensely. Majority of the medical practices and physicians are simply using a static website with few links to patient portal, and may be a local web company managing non-intelligent but pretty website.
There are 2 important aspects to a Medical Practice Marketing Plan:
- Offline – Traditional Marketing
- Online – Modern Online Patient Acquisition Strategy
They are both important. However due to patient behavior and use of internet and especially mobile devices, PatientGain.com’s data shows that 85% of your focus should be on online medical marketing and online advertising for your medical practices. Budget allocation for your marketing and advertising should focus on making your website, in particular mobile site, perform better and have very high rankings. Your medical marketing website’s goal should be to perform and be in the top 5 percentage of the performers, in your local targeted area. For example if you are a MedSpa practice and you are in a medium densely populated, your target area may be 20 to 30 miles radius, however if the same MedSpa practice is located in Downtown San Francisco, your target area could shrink to 3 to 5 miles. Your marketing plan should now focus on how do you become one of the top 5 percentage of the performers, in your local targeted area. It all starts with your Mobile Optimized Medical Marketing Conversion Website.
Medical Practice Marketing Plan
PatientGain.com’s Medical Practice Marketing Plan is not focused on technology, but on results. It covers four key areas:
No. 1) Targeted online advertising for Patient Acquisition
No. 2) Software along with online and medical industry expertise for Patient Retention
No. 3) Effective communication and online marketing for Patient Engagement
No. 4) Applications that track advertising and marketing strategies for low Patient Acquisition costs
PatientGain.com has run thousands of online campaigns for patient acquisition and patient engagement for medical clinics with typical patient acquisition costs anywhere from $8 to $27 per new patient in most US areas. Cloud based HIPAA compliant software is simple to use and easy to manage. Free responsive HIPAA compliant and Google optimized medical website is always included. Patient healthcare costs are a big concern, however as a practice owner or a practice manager, your concern should be on acquiring patients who can pay for the services you provide.
Simplified Medical Marketing
Medical clinics all across the country typically go through 4 to 8 vendors to have a complete online success. As internet technology is constantly changing, it is very difficult to manage multiple online software companies, web designers, social media, Email marketing and online advertising.
In order to increase your clinic’s patient count, and the revenue from each patient you service, you need intelligent software behind your website, and a strategy that’s been proven to be successful for leading healthcare clinics across the US.
72 Percent of the patients pay attention to online reviews for medical practices.
Understanding how patients really feel about their visit with your clinic is critically important to maintaining a high caliber, patient centric practice. The PatientGain.com system provides a post clinic visit, patient satisfaction component, sending a quick response “How did we do” inquiry to the patient. If the patient responds positively, they are then asked to provide you with a rewarding, positive online review. All reviews are tracked internally within your PatientGain.com system for quick and easy analysis and reference.
Having expended considerable cost and effort to generate a first time patient visit, how best to re-engage with that patient effectively and on an automated basis so as to stay top of mind at their next need for a retail clinic visit? The PatientGain.com system incorporates a patient reengagement application making reaching out to your entire patient database on a monthly basis an easy, efficient and automated opportunity, not the traditional chore that never happens.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
Medical Practice Marketing Plan Using SEO Content Strategies
Achieving top SEO rankings for doctors and medical practices is a process and not a simple one-time setup. It is time-intensive, requires deep knowledge about your own business and Search Engine technology, costs both money and time to get real results, and it never stops for your business. Read more about Medical Marketing Using SEO Strategies.
Your target audience is Search Engines and Potential Patients – They are both equally important. Your content should be designed to attract both.
Content is the King – 6 Things to Consider for your SEO Strategy
Focus on content that benefits your prospect and existing patients. This means that unique, quality content on your own website/mobile site is the king – Content means Text, Images, Tags, Keywords, Videos, Video tags – This is useful information that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your customers, show examples, and show reviews and patient feedback. You should have your patient services, offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. Page speed can be an important factor ( according to Google ). HTTPS – Secure encryption hosting of your site can be an important factor ( according to Google ). There are hundreds of “small” factors, but PatientGain.com recommends that your contents still the most important factor. Here are additional content related items you should focus on. This list is designed so you understand that your have 2 audiences No 1. Humans (your patients) 2. Search Engines.
Item no 1. Age of the domain/website. If your website has been on WWW for 3 years and Google, Bing, Yahoo have catalogued your website ( even if you do not have good rankings – and you are on page 3 ) you are better off working and improving this site than creating a brand new URL/domain. Age matters – in this case its like wine – older = better chances for improving SEO.
Item no 2. Layout of the website. Proper tags, construction, H1, H2 and paragraph text matters. Every page should be created with care, love and attention. Best results have been achieved by have proper H1, H2, Images ( with proper tags ) and paragraph text. Followed by sub-headings, paragraph text, with images mixed.
Item no 3. Content of each page. Copied or plagiarized content is like shooting yourself. If you must have copied content, you should have “NOFOLLOW” tags. This tells search engines to ignore the page. Humans (your patients) can still read the pages, but search engines should ignore it.
Item no 4. Content of Google My Business page. Your Google My Business (GMB) is extremely important. There are additional 11 steps are required to make sure that your GMB page is effective. Once this is done, then do the exact same steps for Facebook Business Page and then Yelp listing page. The information on these 3 directories should mirror what is on your website.
Item no 5. Content of Social Media. For doctors and medical practices, Facebook is still the no 1 source of new patient leads (not counting Google Search). Facebook, Yelp, Linkedin and Yahoo/Bing are very good places to make sure listings and reviews are showing up.
Item no 6. Content of your online Reviews. For doctors and medical practices, patient reviews can either make you a hero or a zero. So number of positive reviews matter to patients but for search engines, what is written by patients matters. There 12 steps we recommend you should follow for maximizing positive reviews and minimizing negative reviews.
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.
PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Doctors Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?