Free Medical Marketing Using Google Local Listing

Free Medical Marketing Using Google Local Listing 

Let’s face it. Google dominates search. So most people don’t get past google’s first page of search results. It is essential to take advantage of this free resource from Google

There are 8 specific steps that you should follow and complete.  In the example figure below, you will see that a patient is searching for a specific service in Bloomington IL. There are many factors responsible for this specific Google Local SEO listing appearing no 1. Among these factors, these are the most important ones: But also keep in mind, if your website does not have a good quality score, the Google Local SEO will be negatively impacted. Basically a good website and good Google local business listing for your medical practice, they go hand-in-hand.

1) Completeness of the business information

2) Number of images present and uploaded to the business information profile

3) Correlation score of the business information profile and the actual website of this medical practice

Steps to create your Google local listing for your medical practice.

Step 1:  Go to https://www.google.com/business/   and login using your Google Email 

Step 2: If you already have a business listing for your medical practice, then go to step 3 – Else  you will need to first click on the left panel “Home”  – Fill out important information about your medical practice, like name, address and phone. 

Step 3: Click on 3rd tab “Info”  This is where you add most of the information about your medical practice. For example, open hours, website, services and many more fields.   

Step 4: Click on 7th  tab “Photos”  This is where you add images, photos and pictures.  There are several areas within the category. We recommend at least 25 images should be added here. 

Step 5:  Additional areas include:  You would want to visit all of these subcategories and manage them, at least once a week. 
A. Posts
B. Reviews
C. Products
D. Services 

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Good Example of SEO for Doctors

In this example below, a prospect patient knows that she needs dental implants. She is searching for “dental implants cost in toledo ohio”.  As a result of the search term either typed or spoken into a device ( read more about Speech SEO for Doctors here ), Google search engine display results.

Top search results area:  Google’s Paid Ads.   One ad is being displayed at the time this search was completed.

Bottom search results area:  Google’s Organic  Results. Multiple results are displayed. The top 2 belong to a dentist has excellent SEO rankings, and using PatientGain.com’s GOLD Service

Organic Result 1: “Dental Implant Costs” in the heading should get the patient’s attention. Also notice that Google reviews rankings are also displayed. This is all by design and strategy, it is no accident.

Organic Result 2: “Affordable Dental Implants” in the heading should ALSO get the patient’s attention. Also notice that Google reviews rankings are also displayed.  By having 2 top results, it is very likely that a targeted patient will click on the link, and will land on the website’s specific page, designed  as a landing and conversion page. This landing page should have useful information about dental implants in Toledo OH. This page should also have tracking enabled, and should be connected to :

  1. HIPAA Compliant CRM
  2. Call tracking
  3. Texting/SMS Chat-Bot enabled using AI
  4. Lead Capture form – Should be HIPAA Compliant
  5. Once a request is sent or conversation started using phone or Texting/SMS, “Auto Responders” should thank the patient for sending the inquiry.

6 Key healthcare automation apps for your medical practice 

1. Medical ChatBot App for your website 

Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence)  that will perform automatic tasks within given parameters. The “Chat” part of a Chatbot indicates that it is primarily designed to interact and chat with patients and potential patients. Since our chatbot works in the healthcare industry, it is a Medical Chatbot. A medical chatbot is designed to have a conversation or a discussion with a real human/patient. Depending on how the person responds or chats with the bot, it will return answers as programed into it.  PatientGain’s IntelliBot software is also integrated with a HIPAA compliant CRM, so your communications are stored in a HIPAA compliant database. 

Read more about intelligent medical ChatBots

2. 2-Way Patient Communication Using Texting/SMS 

Patients Read 97% of Text Messages. Engage them from your website. Capture leads and add them to your HIPAA compliant CRM automatically.  71% to 88% of your patients are mobile. They are browsing on their cell phones and visiting your website. They also prefer to communicate with you using texting/SMS. Convert more new patients and engage with existing patients. No long term contracts and easy start.  92% of Mobile Users Prefer Texting/SMS. This app provides you with technology based competitive advantage. Better patient communication is equal to better outcomes and more new patients.

Read more about 2-Way Patient Communication Using Texting/SMS

3. Internet Advertising For Doctors & Physicians 

Most Doctors Ask Us: Do I Need to Advertise? The Quick Answer is Yes, if You Want to Compete Online With Your Competitors.
As a practice manager, you have to focus on 1. Offline traditional advertising and 2. Internet online advertising. As majority of the patients search for medical services online, healthcare advertising for doctors using the internet is on the rise. We highly recommend online advertising for 99 percent of healthcare medical practices. Our data shows consistent increase in patient count and overall business improvement. In some cases we have to stop online advertising for our customers (physicians & medical practice) reason : they could not handle the volume of new patients.

Read more about Internet Advertising For Doctors & Physicians

4. Appointment Scheduling App for Doctors 

Your patients love convenience. With online appointment scheduling, it’s never been easier for them to quickly find a medical provider, and set-up a time to be seen. By including appointment scheduling apps on your clinic’s website, your patients can easily see your availability, and pick out a time that works for them. Patients who find your website online are more likely to visit you when they can quickly and easily schedule a visit online.  This app is integrated with Google, Facebook, Instagram Ads, and HIPAA compliant CRM provided by PatientGain.  

Read more about Appointment Scheduling App for Doctors 

5. Online Reputation Management for Doctors

Online reputation management can be a headache or a winning strategy for doctors & healthcare clinics. Only 28 percent of the time it is patient-physician related.  72% of the patients who are unhappy and who post negative feedback on google and yelp are not doing so because of the patient-physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paperwork, long wait time or impolite response from a clinic staff member (non-physician). 28% of the time it is patient-physician related.

Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue.  3 apps are included. 

Read more about Online Reputation Management for Doctors

6. Social Media Posting App for Doctors

Understanding how top medical practices are using the social media is the first step. What type of effort and money should you spend on your social media strategy? should you hire someone to “post” for you? These are common questions we are asked on a daily basis from our healthcare professional customers.
Social Media Content Boost Bundle
1. 5 Instagram Posts Per Week
2. 5 Facebook Posts Per Week
3. 5 Google Posts Per Week
4. 2 Custom Image Creations Per Month
5. 4 Email Campaigns Per Month

Read more about Social Media Content Boost Bundle

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

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