Medical Marketing For Plastic & Cosmetic Surgeons

Medical Marketing For Plastic & Cosmetic Surgeons  $699/mon to $999/mon 

Majority of plastic surgeons have an excellent location, very well trained staff, multiple degrees and qualifications. However what they lack is complete and comprehensive online marketing strategy, backed by world-class software and dedicated healthcare-focused marketing team, based in the Silicon Valley, USA.

Last year more than 17 million cosmetic procedures were performed on women and men. There is increasing trend among men in USA and Canada to use cosmetic procedure to feel more confident and self-assured. While majority of the clients of plastic and cosmetic surgeons are still women, there is a similar growing trend for men also.  There is also a trend of increasingly more minimally-invasive procedures being performed.  On average, plastic surgeons earn $321,489 annually, compare this to family physicians, specifically — earn $195,000 annually. However “Savvy” plastic surgeons are in $600K range and beyond. We wish you to be a “Savvy” plastic surgeon.  Another trend : MedSpas are now going into some “cosmetic” procedures and plastic and cosmetic surgeons are now performing more aesthetic procedures, like CoolSculpting, Botox, Liposuction etc.  Traditional Vein Clinics are now also performing more and more aesthetic vein procedures.  Our data also shows that there is a trend of OBGYN’s performing Botox, Female Rejuvenation, and additional aesthetic procedures.

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Online Success Starts With Best Medical Marketing Conversion Website

Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites

Your Medical Marketing Conversion Websites should:

No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.  This includes 1. Click to Dial – Phone   2. Fill out an Appointment Request   3.   Find Directions   4.  Find Medical Services

No 2.  Intelligence so Information is captured securely in a HIPAA Compliant database

No 3.  Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium

No 4.  Promotions and Offers should be included predominantly

No 5.  Tracking of Phone calls is very important

No 6.  Ability to respond automatically  ( Auto-Responders ) should be built into your medical marketing conversion website

No 7.  A/B Tested layout for best possible patient experience and results

No 8.  Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area  and leave your website.

Physician Advertising for Medical Practices Can Be

1. Offline Traditional Advertising

2. Internet Online Advertising

We Highly Recommend Online Advertising for 99 Percent of Healthcare Medical Practices.  Both of these approaches have merits and limitations.  And costs and ROI (Return On Investment) is not the same.

In the example below – Dashboard from one of PatientGain’s customers, a potential patient is looking for a “Carpal Tunnel Surgeon” and as a result of clicking on a Google Ad, they landed on the website of this physician’s website (Website is a part of the GOLD Solution with conversion tracking), and sent an inquiry.  See below – This would be considered a VERY GOOD lead. So now the physician’s staff need to make an effort to contact this patient and convert to a real paying patient.

Online Advertising can be further divided into sub areas:

  1. Search or PPC ( Pay-Per-Click ) Advertising – Google, Yahoo and Bing are very common examples for this type of advertising. Some physicians equate this to Search Advertising.
  2. Display Advertising – Interest Based Advertising.
  3. Social Media Advertising – Interest Based & Demographic Advertising. Can be visual, textual, video based.
  4. Geo-Targeted / Geo-Fenced Advertising – Used by Apps, Search, Social Media and Location Aware apps, among others.
  5. Re-Marketing – Based on a User’s Past History, Past Interests and Predicted Behaviour
  6. Similar Competitive Interest Based Advertising 

Some physicians consider SEO (Search Engine Optimization) a part of Online Advertising.  There are dozens of other variations based on these 6 major types approaches.

6 Pillars of Medical Marketing for Physicians. 

12 Most Important SEO Ranking Factors for Medical Healthcare Websites’s Google SEO

Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success.  Google search is the most accurate search engine.

1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website – Unique and non-plagiarized
3. Relevancy score – How pertinent is the information on the website compared to the “category” of the website – Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page
8. HTTPS pages
9. User experience
10. Links and references inbound and outbound
11. Social Signals
12. Page speed and AMP

Emotional Medical Marketing Techniques and Strategy

Emotional Medical Marketing is focused on healthcare advertising and marketing that appeals to a potential patient’s emotional state and desire. Here are 4 examples:

Example 1 :  Medical Weight Loss Clinic :  An example of this type medical marketing is a weight-loss clinic show casing a thin person (usually an actor or a past real patient) and using a testimonial along with an “attractive” image of a thin person.

Example 2 : A Medspa or Aesthetics clinic may display before and after picture of a past patient who used Botox(r) injections. Plastic Surgeons use a LOT OF EMOTIONAL Medical Marketing.

Example 3 : An Urgent Care practice may show picture of empty and clean waiting rooms. This appeals to a patient looking for an immediate care, and who does not want to wait in long lines at the emergency room.

Example 4 : A dental practice may show picture of patient with beautiful, perfect white teeth, along with an unforgettable smile.

The results and ROI of Emotional Medical Marketing are immense. And PatientGain data shows that patients have become acceptable to this practice and they “attach” themselves to a brand more than a brand who focuses on “prices” only.

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important. 

1. Content defines your medical practice’s brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines – and this results in GOOD or POOR rankings – You should NEVER copy content from another site.  Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all – Patients LOVE Useful content.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.