How Do You Market an Urgent Care Center?

How Do You Market an Urgent Care Center?

This question gets asked everyday.  PatientGain get new inquiries everyday. Most of urgent care owners can benefit from our Urgent Care GOLD Service. It Costs $699/mon and is used by top practices in USA and Canada

Urgent care centers are becoming more and more common in the United States. While this healthcare concept is familiar in some parts of the country and has been available for decades, many are only recently learning about this type of healthcare facility. Depending on where you open your urgent care center, your community may not know precisely what you do and treat. The goal of your urgent care center’s marketing is to inform people about the services you offer and why your location is better than an emergency room or waiting for a primary care doctor to be available. Below are some common questions we see asked by urgent care centers when it comes to marketing.

Question 1: What websites should my urgent care center be listed on? Should I have more than one listing?

Getting your website listed in a directory is critical to a thriving urgent care center. Many search engines, including Google and Bing, often list nearby relevant results on a map, including urgent care centers. Many people do not scroll down past map results to view organic results and explore map results first. If they find what they are looking for, then being ranked number one in organic results is not beneficial. You need to be in these map results. A business listing on important directories will also place you on these maps on computers and phones in popular mapping apps like Google Maps, Apple Maps, Bing Maps, and Waze.

To appear on these popular maps, you need to get listed in directories. While a straightforward process, you do need to go through some steps to verify your listing. This is accomplished through an automated phone call or a postcard that is sent to the business location. You will be given a code to enter into your account to confirm you are who you say you are and not pretending to be another urgent care center. The websites you should get your urgent care center website listed on are:

• Google
• Bing
• Yelp
• Foursquare
• Facebook
• Solv (Formerly UrgentCareCenters.com)

Depending on your business’s age, you may find that you already have a listing on these websites. It isn’t uncommon for directories to upload new data periodically, automatically creating a listing for you. In other cases, a pleased patient may have made a listing for you. When there is already an established listing, try to claim and take it over in these cases. You should never have duplicate listings of your business in a directory. More duplicate listings in a directory will not equal more web traffic. It can hurt your organic ranking and make your business look less professional. Claim, merge or delete duplicate listings in a directory.

When you have verified listings in each of these directories, ensure the following information is the same in each listing and match your website:

• Business Name
• Address
• Phone Number
• Website Address
• Hours of Operation
• Services Offered
• Map Pin Location

If this information is different from your website or different from listing to listing, it will hurt your overall organic rankings. Check your online listings from time to time to ensure no one has submitted an incorrect update that was accepted.  

Question 2: What social media channels should I make an account on for my urgent care center? How often should I post on these channels?

Social media has proven to be a great way to connect with current and potential patients. There are numerous and different social media channels out there, and it can be incredibly time-consuming to try to be on all of them. With that in mind, it is best to concentrate on these big ones:

• Facebook
• Twitter
• Instagram  

Each one has its own features and quirks that make them different from the other. However, each allows you to access their powerful online advertising system. While you will not reach as many people as you would using traditional pay per click advertising, there are a lot of ways to refine your targeting, so your ad only shows to the target audience that is most in need of your urgent care center. These ads generally have a lower cost per click than regular pay per click ads. These social media channels have advertising dashboards that will give you all the data you need to see how well your ads are performing

You can become quickly overwhelmed with trying to figure out to post on your social media channels. Logging in and out of every single account can also take up a good chunk of time throughout the week. First, sign up for a posting service like Hootsuite or Buffer. Their free accounts allow you to connect a few social media accounts. If you get involved with social media and add more channels, you will probably want a paid or pro account. With that said, do not overburden yourself or your staff by trying to post on a dozen sites. You will not only have to post there but monitor them for any patient engagement. 

To take the headache out of figuring out what to post daily, create a posting schedule. Your current and potential patients do not want to see a post every day, plugging your urgent care center. They will begin to tune out your urgent care center or even unfollow your account. Your posting schedule needs to have variety, and you should try to post at least twice a day, five days a week, but no more than four times seven days a week. Some good posting topics include:

• National health story
• Local health story
• Local events
• Highlighting local school achievements
• Picture or news about a staff member
• Recent review or testimonials
• Highlighting a service
• Announcement about an upcoming event or a day with special hours

Question 3: How should I use SEO Marketing to improve my website’s ranking?

SEO Marketing, short for Search Engine Marketing, will help improve your urgent care website’s organic rankings. The higher these rankings, the more free web traffic you will receive to your site. You do not have to pay for organic rankings, so the higher you can get your website on your most important keywords, the better! SEO Marketing will help you in this area if done correctly. The first step in successful SEO Marketing is identifying your target keywords. These keywords (and phrases) should be the same words your patients are using when searching for healthcare solutions. When you have selected your target keyword, sprinkle them throughout your content. Do not stuff them into every sentence of every paragraph of every page. Search engines will be able to detect that and will penalize your website for it.  

Instead, use the keywords that are relevant to the page. For example, keywords related to x-rays should not be on the flu treatment page and vice versa. Your home page will have a mix of keywords, but your other pages should only have keywords focused on the page’s topic. In addition to finding the best keywords, you should also find key phrases to include in your content. These can consist of symptoms and questions someone might enter into a search engine. If your content contains the exact questions or symptoms someone types when searching for a health care solution, your site will significantly increase its relevance. 

Question 4: Is Content Marketing the same as SEO Marketing?

While related somewhat to SEO Marketing, content marketing is not the same, and the terms are not interchangeable. While SEO focuses on specific keywords, content marketing is concerned with your content as a whole. The more engaging, unique, and informative your website is to a visitor, the more relevant and authoritative they will be to a search engine. Content marketing aims to improve your content in these areas to improve your overall organic rankings. Think of it this way, a search engine is going to be able to tell if a user visits your website and then immediately comes back for other results. To a search engine, it indicates your website was not a relevant result of them. However, if they visit your website and never come back or spend a long time on it, it knows you are a top result to be used again.

Content marketing should not be done all at once. You should not be updating every page on your website once a year. This approach can hurt your overall organic rankings. Instead, it would help if you were continuously updating, adding, or creating new pages. By doing this throughout the year, it shows a search engine that your website is staying up to date and staying relevant. It is a good idea to check back on content now and again regarding your urgent care services to make sure they are accurate. Updating these service pages can help improve your overall organic rankings. If you are struggling to find content to update, improve, or add, consider adding a blog post or showcasing your recent reviews. These updates can help keep your site relevant and use content marketing to improve your rankings.  

Question 5: Should I put the bios of my providers and staff on my urgent care website?

Many medical practices and urgent care centers resist putting their providers and staff’s bios on their website. In a highly competitive area, they fear a rival may swoop in and steal some of their best employees. While it is true that you may have a competitor try to tempt your employees away from your urgent care center, not posting their bios is not going to stop them. It is straightforward for people to figure out who works at an urgent care center and get in touch with them. LinkedIn is a social media channel that often serves as a way for people to network. If your employee plans to further their career, they likely will have a profile on that channel and list where they work. There are advantages to posting bios of your employees and providers onto your website.

First, it allows people who may not have visited your urgent care center to get to know-how will be treating them. If they read more about someone and get to know your team, they will be more comfortable being treated. It puts a face and name on your urgent care center. Whenever you add someone new to your team, you can direct your current patients there to meet them and also read up on any accomplishments other staff members may have achieved.

Do not forget to take down any profiles for people who no longer work there. You do not want your “Meet The Staff” page filled with people who haven’t worked there in years. By updating your staff page with new and updated bios, you contribute to making your website unique and relevant. Editing this page can be a part of your content marketing plan.

Question 6: How can I use pay per click ads to promote my urgent care center?

Pay per click, or PPC Ads, are a great way to introduce your website to people who do not know the services you provide at your urgent care center. It also is very useful when you don’t have good organic rankings for a particular keyword or phrase. Paid ads are the first thing people will see after searching words or phrases into a search engine. A well-written ad can get someone’s attention and a click before visiting a map result or an organic result. To be the number one paid ad, you need to have a reasonable budget, content relevant to the ad, a well-written ad, and in the case of an urgent care center, be close enough to be appropriate. If your urgent care center is in Los Angles, someone looking for an urgent care center in Sacramento is not served well by receiving your ad.

Pay per click ads are excellent because you can target specific areas and zip codes. If you know a place or town that is more likely to have a target audience, you can focus on it. Since people will only drive so far for urgent care, you can avoid advertising in physically too far areas from your urgent care center. You should also consider advertising even if you already have good organic rankings. If your ad, map result, and organic result all appear for a search user, that will be a compelling indication that you are the correct result for their search query.

The experts at PatientGain.com can help you market your urgent care center. We’ve helped many clients all over the United States improve their patient count by effectively marketing their center. Call and make an appointment today so we can show what we can do for you!

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4 Ways to Improve Your Urgent Care Center’s Experience 

1) Reduce Wait Time in Your Clinic’s Lobby

No patient wants to wait long to be seen at an urgent care center. They came to your location because they didn’t want to spend hours in the emergency room or wait days for their regular doctor to be seen. Wait time is commonly defined as the time between the moment a patient walks through the door of your clinic and when they are seen by a provider. Wait time can easily be calculated in your patient management system. Taking the average of wait times from your patients can show you how quickly they are being seen and if there are any days of the week or times of the day that tend to have longer wait times. Streamlining your operations can often bring down overall wait times.

2) Measure Patient Satisfaction

Send patient satisfaction surveys to all patients. Surveying patients is another factor to consider when measuring patient experience. There may be a low wait time and a good patient per hour ratio, but if your patients are not happy with their care, those two numbers are less meaningful. You need to know how they feel about their visit to your clinic and if they would suggest it to friends and family. Ask every time they visit your clinic for feedback gauge satisfaction over a period of time.

3) Use EMR Data Effectively 

Most of the urgent care centers do not utilize the hidden valuable data in the EMR systems. Using data from your patient management system, calculate the percentage of patients who return to your facility for further treatment. Patients who are not happy with your service are unlikely to return. Encourage your staff to make the patient experience as best as possible by explaining to the patient all aspects of their visit. Inform them where they can pick up their medication and advise them on what they can do to make their illness or injury heal quicker. Another effective way to encourage patients to come back to your clinic is calling a few days after their treatment to see how they are feeling. This call goes a long way to show your concern for a patient, and it is an excellent way to check in on them to ensure they are following through with the treatment given to them.

4) Use Online Reviews To Improve Your Online Reputation

Online reviews can either help or ruin your clinic. Being aware of online reviews and managing your reputation is key to any location. You need to monitor reviews left on Google, Facebook, and Yelp. Improve your online reputation by requesting reviews after patients have received service at your clinic. Yelp forbids the solicitation of reviews, but you can still ask patients to leave a review on Google or Facebook. Make it as easy as possible involving as few clicks as possible to leave a review. The more clicks it takes to leave a review, the more likely your patient will abandon the process.

4 Good Examples of Medical SEO for Urgent Care Clinics

Search Engine Optimization – SEO For Urgent Care Centers produces excellent results for hundreds of Urgent Care Clinics, from coast to coast.

Example 1 – Medical SEO for a patient searching for “urgent care near me okc” – In Oklahoma City.  You will notice that first 4 results are from the websites – This is due to high quality content and hence high SEO ranking for this urgent care.

Example 2 – Medical SEO for a patient searching for “urgent care el cajon ca”.  High quality content is extremely important for high SEO rankings for your urgent care.

Example 3 – Medical SEO for a patient searching for “nearest urgent care maui” – This patient is looking for any urgent care, close to her.  In this results first and the second results are from the same urgent care. So this urgent care is likely to have more patients.  

Example 4 – Medical SEO for a patient searching for “pediatric urgent care orlando” 

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications

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