Lead Generation Features For Medical Website Design

Lead Generation Features For Medical Website Design

12 Important Features for Best Conversion Sites for Doctors and Medical Practices. Lead Generation Website Features.

A Lead Conversion Website for doctors is different from an ECommerce or an Informational website – it is designed to be precise and with a specific purpose – To Generate Leads for a specific service or product, so it should:

1. Generate New Leads
2. Auto-Respond to Lead Inquiries
3. Store Leads & Auto-Follow-Up
4. Include Lead-To-Follow Up Software Apps

There should be many key strategies, techniques and technologies embedded in a Lead Conversion Website. However, there are 5 simple mistakes that can be easily avoided by business owners when designing a new business conversion website.

1. Keep the site navigation simple – keep the most important information on the top of the website – too many navigation options = less leads

2. Provide “just enough” information on your website/landing pages – do not give ALL the information on the site

3. Do not use any Call-To-Action that drives the prospect away from your website

4. If a video is used, keep it short and to the point

5. Keep the capture form with basic/just enough information – do not try to capture a “survey”

Anatomy Of Good Medical Marketing 

Eight Steps For Achieving Great ROI Results for Doctors

The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice.  We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”.  So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.

Step 1 : Website Overall Strategy – Including the Website and Facebook business page

Step 2 : Website Content Marketing

Step 3 : Local SEO & Organic Strategy

Step 4 : Social Media Marketing

Step 5 : Online Advertising Plan

Step 6 : Online Reviews Management & Marketing

Step 7 : Email Marketing & Email Automation

Step 8 : Conversion Automation 

These 8 steps are the core anatomy of a typical Healthcare practice’s medical marketing plan.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.