Lead Generation Features For Medical Website Design
12 Important Features for Best Conversion Sites for Doctors and Medical Practices. Lead Generation Website Features.
A Lead Conversion Website for doctors is different from an ECommerce or an Informational website – it is designed to be precise and with a specific purpose – To Generate Leads for a specific service or product, so it should:
1. Generate New Leads
2. Auto-Respond to Lead Inquiries
3. Store Leads & Auto-Follow-Up
4. Include Lead-To-Follow Up Software Apps
There should be many key strategies, techniques and technologies embedded in a Lead Conversion Website. However, there are 5 simple mistakes that can be easily avoided by business owners when designing a new business conversion website.
1. Keep the site navigation simple – keep the most important information on the top of the website – too many navigation options = less leads
2. Provide “just enough” information on your website/landing pages – do not give ALL the information on the site
3. Do not use any Call-To-Action that drives the prospect away from your website
4. If a video is used, keep it short and to the point
5. Keep the capture form with basic/just enough information – do not try to capture a “survey”
Anatomy Of Good Medical Marketing
Eight Steps For Achieving Great ROI Results for Doctors
The term “SEO” can have different meaning to different professionals, but we will assume that you are a doctor, physician, dentist, surgeon or an administrator of a practice. We have seen that these professionals mean high search rankings, and simply want to acquire more patients using “SEO”. So based on this, we will define SEO beyond the Search Engine Optimization strategies. To our audience, doctors and practice managers they mean Good Medical Marketing and its composition.
Step 1 : Website Overall Strategy – Including the Website and Facebook business page
Step 2 : Website Content Marketing
Step 3 : Local SEO & Organic Strategy
Step 4 : Social Media Marketing
Step 5 : Online Advertising Plan
Step 6 : Online Reviews Management & Marketing
Step 7 : Email Marketing & Email Automation
Step 8 : Conversion Automation
These 8 steps are the core anatomy of a typical Healthcare practice’s medical marketing plan.
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about How Much Do Doctors Spend On Advertising, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.