HIPAA Compliant Chatbot App Costs $199 to $400 Per Month.
Free Setup, No Implementation Fees, No Yearly Contracts. Increase Website Conversions
Today, in the medical industry, there are generally two types of chatbots you will encounter
1) Medical Symptom ChatBots and
2) Medical Marketing Chatbots A.K.A Conversational ChatBots
Medical Symptom ChatBots and How They Work
This type of chatbot engages with a potential patient by asking them a series of questions to determine the condition of a patient and capture some necessary information about this person. This chatbot operates much like your front desk staff would in terms of taking down essential information. A medical chatbot takes in all of this information and then presents it to a doctor for a diagnosis. Some doctors may even prescribe medication in real-time in response to the information they receive from a medical chatbot.
Some common questions a medical symptom chatbot will ask include:
- Do you have a fever? What is the temperature?
- How long has this fever lasted?
- Are you in any pain? Does your pain come and go, or is it consistent?
- What makes the pain worse, and what makes it better?
- Are you sneezing, coughing, or congested?
- How long have these symptoms lasted?
A medical symptom chatbot can be a program to ask any question and record their answers. Once these answers are catalogued, they are typically reviewed by a physician, and a diagnosis is made by the physician (not by the BOT). This is important to undertand.
Medical Marketing ChatBots and How They Increase Conversions
Medical symptom chatbots, while helpful, are limited in what they can do for a patient. In many cases, someone needs to be seen by a doctor or some other medical professional one on one to get the care that they need. Instead of inquiring about symptoms, a medical marketing chatbot is more designed to capture a lead and convert them into a paying patient. These chatbots do not engage a patient and try to diagnose their medical issue in real-time, but they help direct patients to the information they are looking for on your website. For existing patients, this might be a list of services they are unfamiliar with or perhaps to make an appointment. For a new patient, it will guide them through the process of being a patient: capturing their contact information, insurance carrier information, and the nature of their medical issue. Some chatbots may even schedule an appointment for this new patient or, at the very least, alert the front desk staff to call and follow up with the patient.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 – Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 – Medical Practice’s Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.
Pillar No 3 – Medical Practice’s Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 – Medical Practice’s Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 – Medical Practice’s Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media – Start with Facebook
Pillar No 6 – Medical Practice’s Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
PatientGain.com is a certified premier google partner for healthcare.
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