Healthcare Digital Marketing Strategies

Healthcare Digital Marketing Strategies & Pricing Options For Doctors and Medical Practices in USA and Canada

As a doctor, you have options and flexibility on how you want to pay. PatientGain Offers flexible plans for your healthcare practice.

Healthcare digital marketing success requires that you have following four key strategies in place.

1. Website that represents your brand, has excellent SEO rankings, is HIPAA complaint, has ADA adherence and is focused on conversion

2. Advertising & marketing plan for your healthcare practice

3. Social media engagement plan for your healthcare practice

4. Healthcare Automation Applications that promote your healthcare practice 24 hours a day

Strategy No 1  – Website options (example is based on a single location, 3 providers, 5 exam rooms practice)

Option A. Do it yourself.  You can try this approach, however we don’t recommend it.  Sometimes medical practices ask the front desk staff to create one. Again this may appear as a simple task, but there is a science and best practices behind this discipline.  Implementation complexity: Simple   – Implementation cost: $0 to $150   – ROI: Usually none to very low. 

Option B. Hire a company to build a custom website for you.  Here are some prices for one time setup of a website. 

Offshore based company $500 to $1500 one time cost. (No/limited experience in USA medicine field) – These companies are “generalists”. Implementation complexity: Simple   – Implementation cost: $500 to $1500  – ROI: Usually very low. 

US based company $1500 to $2500. (No/limited experience in USA medicine field) – These companies are “generalists”. Implementation complexity: Simple   – Implementation cost: $1500 to $3000  – ROI: Usually low. 

US based company $3000 to $4500. (Limited experience in USA medicine field) – These companies are good – they provide good service to doctors and medical practices. Implementation complexity: Medium   – Implementation cost: $3000 to $4500  – ROI: Usually good. 

US based company $4000 to $9000. (Focused experience in USA medicine field) – These companies are excellent – they provide very good service to doctors and medical practices.  Implementation complexity: Medium   – Implementation cost: $4000 to $9000  – ROI: Usually very good. 

PatientGain offers medical marketing focused websites, and free of charge with the GOLD service.  These medical websites have very high ROI and are included for free with the GOLD service.

Strategy No 2. Advertising & marketing plan for your healthcare practice

This is where it gets complex and you really need a right partner.  Here are key important areas to properly advertise and market your practice.

Step A. Focus on building the SEO (Search Engine Optimization) of your website. It does not happen by itself anymore. You have to add content and optimise your website for your services. Here is a good page to read about medical SEO.

Step B. Allocate advertising budget for your medical practice.  We recommend divide it into 2 parts.  Offline advertising and online advertising.  For example, if your monthly budget is $2000 per month for advertising, we typically recommend 20% and 80% split. With 80% allocated to online advertising. Here is very good page to read about advertising for doctors.   Your online advertising budget may include following 1) Google PPC ads 2) Facebook ads 3) Instagram ads 4) mobile, location based ads with geo-fencing.  This page covers how much doctors spend on advertising.

Step C. Many other areas fall into marketing. For example Email marketing, social media posts, engagement apps, conversion apps.  These are covered in step 3 and 4.

Strategy No 3. Social media engagement plan for your healthcare practice

As social media and specifically Facebook becomes more important for users all over the world, businesses need to do more on Facebook. How do you stand out from thousands of other businesses who are advertising and working to get the attention and “Likes” of targeted users? The first step in answering this question is to look at the leaders in your space and your industry to see what they are doing on Social Media, and more specifically, on Facebook. PatientGain.com’s Facebook apps platform provides you with a competitive advantage. Here are 4 major ways to get more “eyes” on the social media. More people should “follow”, “friend” & “like” you on different social media platforms. Starting with Facebook is recommended, as majority of of your patients are on Facebook, compared to other platforms. Also note that most people who spend a good amount of time on Social Media have more time than money, so generally leads generated from social media have less quality.

Strategy Key Steps For Social Media Success

  1. Using your time, skill and content, add content to your Facebook business page. If you are on Instagram, add more visual content.
  2. Using your offline marketing, mention the Facebook business page address – For example if you have  a print campaign, add your Facebook business page address. Provide a link on your website to your Facebook business page.
  3.  Run ads on Facebook to promote your services, your events and you can even “boost”  your posts. However, our data shows that boosting has far lower ROI than Facebook advertising. Note that Facebook advertising has become complex and it is not as simple as “creating an ad and setting audience targeting”. In order to achieve good results, you have to “manage” your campaign.
  4. Posting on Facebook and Google posts with content related to your services. Every time you post on Facebook or on Google, ask this first : What do you want the patient to do?  So Call to action is very important.

All of these steps build your “Engagement on Social Media”.  This takes time and a LOT OF EFFORT and MONEY.  It would be naive to think otherwise. There are hundreds of your competitors who are trying to do the same thing.   This effort, money and time is same as building your SEO for Google search engine.  It takes longer on Social Media, due to nature of social media.

Strategy No 4. Healthcare Automation Applications that promote your healthcare practice 24 hours a day

Building applications that promote your healthcare practice while you are sleeping – basically automated software for patient engagement and collaboration working for your 24 hours a day, costs a lot of money, experince and of course HIPAA compliance. But you can “rent” these apps from many companies, including PatientGain.

This is an extremely complex discipline area, and requires software experts for building apps, medical experts, and paying for HIPAA compliance and professional support.  There are hundreds of apps and approaches available to medical practices.  PatientGain has solved this problem for you. Some of the apps and services offered by PatientGain apps with pricing are listed here

If you are looking for a comprehensive solution, then you many want to consider GOLD service from PatientGain, without any upfront setup or website costs, pay monthly, without ong contracts.