Effective SEO For Doctors

Effective SEO for Doctors

High performance SEO, also known as search engine optimization for doctors requires proficiency in several important areas

Your medical website needs to have an effective SEO strategy. If you do not have a website, you need one if you want to survive an increasingly competitive health care industry. Without an SEO strategy, your website may look jumbled, stale, and dated. Worst of all, search engines like Google may not be able to properly crawl your site to figure out how relevant it is to people’s searches. In the past, doctors or someone else on their staff may have been able to make simple updates to their website to keep their patients informed of any changes or specials. Today, you need an expert in SEO to continually monitor not only your website but SEO trends to make sure your website performing as best as it can.

What does “SEO” stand for?

SEO is short for search engine optimization. For a medical practice, Medical SEO is optimizing a specific website so that it can be presented as the top relevant choice for the keywords you target. There are many techniques to achieve this goal, as well as many ways to try to cheat the system, which will result in a severe penalty if you are caught. When you work with PatientGain, we help guide you through this process so you can achieve the best Medical SEO possible. PatientGain offers four areas of significant expertise to help medical practices achieve their goals. 

Content Writing Skills

Our content writers have years of experience in writing medical content for practices. Many doctors make the mistake of finding the content they like from another website and then pasting it onto their website. This will only hurt your search rankings. PatientGain has a deep pool of professional medical content writers who can write unique content for your website. The more unique and authoritative content is the better it will help your overall search rankings. Have you found the medical content you like on another website? We can use that as a model and create content that fits your needs without copy and pasting from somewhere else. 

Years Of Knowledge In The Healthcare Industry

Some SEO companies boast about their clients in many different industries. PatientGain ONLY works with medical practices and other healthcare providers. We do not apply or use SEO methods that are not useful for medical practices. The SEO Strategy for a car dealership or at-home artisans is going to be vastly different than one would use for a medical practice. We have spent years helping our clients maintain good rankings online. Those years of knowledge and SEO Strategy refinement will be at your disposal if you work with our team of experts.

PatientGain.com Has Years of Experience Monitoring Patient Behavior 

Someone seeking out a birthday present or shopping for a new refrigerator is going to act differently than someone looking for a new healthcare provider. Having worked for years in the industry, we understand patient behavior and know when they make a decision to explore a medical practice’s website what they look for that will help them decide to make an appointment. We can help make your website and online listing very attractive to your target audience and help search engines present you as one of the top choices for online searches.

Let Our Expertise In Best Digital Practices and Search Engine Algorithms Help You

How search engines work when it comes to presenting results is always changing. Sometimes these changes are published, but more often than not, they are not publicly discussed. We continuously monitor any changes and follow researchers who publish information about search engine algorithms changes. If these changes are confirmed and adjustments to your website are needed, we can help facilitate those changes.

Another way we help is by keeping up to date on our best digital practices. Some things you could do back in the day are now frowned upon, like keyword packing, or link farms. There is also now a great emphasis on the mobile version of a website being available. New and changing standards can be challenging to keep up to date on if you are also spending your entire day treating patients. We monitor the changing trends in search engine optimization and can apply changes that keep you ahead of the curve. 

Patient Gain’s Software Platform Can Adapt to Changing Trends and Technology

Our software and technology is cloud-based, meaning you do not need to download or update any special software. Our engineers are continually updating the software that helps us monitor and manage your website. As trends and technology change, we will change our software with it. Many doctors find their website provider or in-house software that keeps their website running quickly becomes out of date. This is never an issue with PatientGain.

Great Support For Medical Practices

Many doctors are not experts when it comes to a website and SEO. When you or your center administrator has a question about the website or a backend dashboard feature, our staff is ready to help. You will not be waiting days or weeks to hear back from someone about a concern. Our staff is hands-on with our clients, making sure they need everything from a digital standpoint to be successful. We can train you and your staff on how to manage your own dashboard alerts from our software and adjust content as needed.

If your medical practice begins to offer a new service, we’ll talk with you about the crucial details of the service the audience you want to target. We’ll create content that helps to meet those goals so you can start to reach the patients you wish to and increase your overall patient count. Our writers will make sure the typical keywords people use to find your services are used when creating content.

Introduction To BERT From Google Search, For Medical SEO  

Medical SEO Voice Search Optimization For Doctors

We are “Speaking” to devices, like Siri from Apple and Alexa from Amazon. More and more patients are searching online using these devices and digital assistants. Search engines such as Google are placing a higher emphasis on voice search optimization. After all, the point of Medical SEO is to rank medical websites accurately so patients can find the best information for their search query as accurately as possible. Hence “BERT”.  Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.

The way Google provides search results has gone through many different adjustments and algorithm changes. Where we are today is light years from where we were a decade ago. There are advances in search engine technology every year, and the changes Google makes to its search algorithm isn’t even always announced. This ends up leaving website owners to figure out on their own what they need to do to optimize their website for search.

There are billions of search queries every day that Google provides search results to users. Many of these search queries are common and are things they see every day. These searches have a good history of successfully providing relevant results to the people who search for them. However, there are some searches that Google has never provided results for. These challenges have forced Google to build ways to provide results for searches they’ve never seen before. Adding problems to search is that people don’t always know exactly what they are looking for to begin with. There may be a misspelling, misuse of words, or other problems that don’t quite get the search query just right.

Google has worked for years, making its search engine respond better to natural language. In fact, many people would use specific keywords in their searches to help Google provide them the right results. Previously, the search engine had trouble handling complex queries and queries that are conversational. However, that has changed with new advancements in search at Google that allow a better understanding of natural language while searching. Last year, Google announced an open-source neural network-based technique for natural language processing called Bidirectional Encoder Representations from Transformers, or BERT, for short.

4 Important Tactics For Online Healthcare Marketing Strategy

  1. Focus on Patient Acquisition – This area focuses on your website, SEO, online advertising (Google, Facebook, Instagram etc), tracking of leads, secure HIPAA compliant CRM.
  2. Patient Engagement – This area focuses on your ability to engage patients. For example, Facebook and Google posts, SMS/Texting from your website so you can capture leads. Referral strategy, monthly Email marketing, auto-follow up emails and texts. Building a fan base on social media.  
  3. Patient Revenue – This area focuses on your ability to monetize your marketing. Many doctors are doing a great job on marketing, but they are missing out on maximizing revenue per patient. Life time value of patient has 2 aspects. First initial visit and revenue generated by the first initial visit. Second part has to do with Life-Time-Value (LTV) of each patient – This could be a much bigger number and when calculating ROI – Return On Investment, should also be calculated.  The second area is most overlooked by doctors. 
  4. Reputation Management – This area can be a headache or a winning differentiator for your medical practice. As you service your patients, your plan should be as every patient ( shortly after providing service ) asking them “Based on your experience with our medical practice, would you recommend us”. This is probably the most important question you can ask. This can be done 4 different ways. 1) Personally asking them – This approach is most effective, however in real life, it is simply not possible.  2) Using SMS/Texting app sending a similar question and asking if they are happy with your service and willing to recommend you. If they say “yes” then software sends them link to a review site. 3) Using Email similar strategy is implemented.   4) Using an I-Pad in the lobby, similar strategy can be implemented. However this requires some clever software for changing the IP address. 

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 – Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

Pillar No 2 – Medical Practice’s Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.

Pillar No 3 – Medical Practice’s Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 – Medical Practice’s Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

Pillar No 5 – Medical Practice’s Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media – Start with Facebook

Pillar No 6 – Medical Practice’s Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.