Digital Marketing For Urgent Care Centers. Pricing $599 Per Month.
PatientGain GOLD Service Includes 1) Mobile Optimized Website & WordPress Hosting 2) Google Focused SEO 3) HIPAA Compliance 4) Email Marketing 5) Facebook Posting 6) Conversion Tracking Software 7) CRM 8) SMS-Texting. 8) Awesome Customer Service. Call Us (650) 469-1313 and See Examples.
There are many ways to market and advertise urgent care centers. However there are certain strategies are more effective than others. Our data from thousands of online marketing and advertising campaigns for Urgent Care centers shows that your online strategy is the single most important strategy.
Patient acquisition costs can be anywhere from $4 to $17 per new patient in most US areas for Urgent Care and Walk-In Clinics. New patient acquisition costs vary due to your specific medical practice discipline, local online competition, software used and online techniques embedded in your web strategy. Your SEO rankings are extremely important factor also. Anywhere from 82 percent to 91 percentage of the patients who search for your urgent care services, do so on a mobile device. Since they are on a mobile device, they scroll much less than a user of a full computer. Hence your listing must be on the top area of Google. This means that you must be in the top area of Google maps AND Google organic results. If your competitor is running Google paid search ads, then they are more likely to be on the top area of the search results. So your competitor is likely to acquire the prospect patient. Our data shows that for Urgent Care centers, Google is the MOST IMPORTANT place to invest. There is no other single medium who can provide you better ROI for your advertising and marketing dollars. So, as an urgent care center, you must make Google as your no 1 focus. This means 6 focused techniques:
- Mobile Website that loads in less than 3 seconds.
- Mobile optimized website with intelligent apps embedded into the website
- SEO rankings for Google Maps – so are in the first 3 positions for your most important search keywords.
- Speech based SEO rankings of keywords are optimized for first 3 positions on Google Maps .
- Organic SEO rankings of top keywords are optimized for first 6 positions on Google search results.
- Google PPC Advertising – You should allocate budget for this, even if you have a small budget, you will see benefits.
If increasing your patient volume is important for your practice, then you should consider the latest Online Strategies from other successful businesses like yours. A successful Urgent Care Walk-In & Primary Care solution should be based on:
Marketing and Advertising for Urgent Care Centers Can Be:
1. Offline Traditional Advertising
2. Internet Online Advertising
We Highly Recommend Online Advertising for 99 Percent of Urgent Care Centers. Both of these approaches have merits and limitations. And costs and ROI (Return On Investment) is not the same.
Online Advertising For Urgent Care Centers and Patient Show-Up Data
13 Examples of offline advertising for physicians:
1. Newspapers (see list of top newspapers in USA)
2. Yellow pages (see list of Yellow pages in USA)
3. Billboards : Out-of-home advertising – Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the patients while they are outside their homes.3. Referrals from peers and other entities like hospitals.
4. Networking with other providers and suppliers
5. Printed flyers
6. Business cards
8. TV Ads
9. Radio Ads
11. Car Wraps
12. Local movie theaters
13. Mail drops
Internet Online Advertising & Marketing For Urgent Care Centers Produces Better ROI
Example Urgent Care Marketing
Thousands of medical clinics struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. For example, Dr Myers has been working as a primary care physician affiliated with a hospital in western USA. During his tenure, he had an opportunity to work and trained in emergency medicine (American Board of Emergency Medicine (ABEM) ). He was exposed to all sorts of patient emergencies and he also learned that most of the patients sitting in the ER room, really did not need ER room services. This led him to buy a local walk-in clinic and transition it into an Urgent Care. This clinic has 5 exam rooms, average patient count was 15 patients per day. Clinic is open 7 days a week, 8 am to 8 pm. It is located in good traffic area. Over the last 4 years, it has grown from struggling 15 patients per day to 32. Doctor is the owner operator and he understands he ultimately wants to expand his practice to another location, close to his home. Which is 22 miles away from the primary location. He also understands that many of the procedures in an Urgent Care or Walk in clinic can be handled by a PA-C and / or RN certified ACNPC. His plan is to expand into 3 to 6 locations over the 5 years. Since Urgent Care is a growth area, this is a very realistic plan. During his search to find a solution to support his growth, he encountered PatientGain’s GOLD solution. Few years into his expansion plan, his 2 locations have grown to total of 5 locations. After launching GOLD solution, the total acquisition cost per patient decreased by 22% in the first 13 months. His PPC advertising cost has been kept the same, at $1800 per month per location. However the total number of patients seen increased from 51 patients per day to 87 patients per day, between 2 locations. All of his locations are using the GOLD solution. Other improvement areas : SEO Rankings for all of his clinics has seen the biggest improvement. For his top 6 major keywords like “Urgent Care Near Me” his positions are no 1 and No 2 in the google maps, and no 1 on google search, new content is added for other keywords also. Additional benefits of the GOLD service include 1) Monthly Email Marketing with focused content 2) Dedicated account manager who looks after doctor’s account and hold monthly account reviews 3) Every week new content is posted on Facebook and Google – All content is related to medical services by each location. 4) Patients can directly SMS/Text clinic’s staff and ask questions 5) Proactive reputation management has increased rankings on google reviews from 3.2 average to 4.6 rankings across all location. 6) There is a centralized dashboard to see the progress and metrics of each location. 7) Owner has consolidated 5 vendors into a single centralized solution, saving 32 hours of time per month.
Old System – Multi-vendor – The owner had Website hosting company, advertising company, ads on bill-boards, reputation management apps, Email marketing account (which was hardly used). Another company was contracted to provide call tracking services. Appointment requests were managed by another software company. Texting/SMS app did not exist. There were no patient surveys or feedback apps. Facebook and social media was being managed by another company. Total cost of services per clinic $1230/mon per location, not counting advertising expense.
New System – Single-vendor – Consolidated medical marketing apps and single medical marketing platform, less than 50% of the individual cost of apps and services, with better ROI.
Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients using the internet has to be more than just having a good looking website and a Facebook business page. GOLD Solution is based on 6 key strategies and these are embedded in 20 digital marketing applications and a HIPAA compliant CRM. This is a turn-key system, which includes a Google SEO optimized website for doctors, at no extra cost.
Urgent Care Marketing Companies Should-Do List
12 Action Items To Discuss With Your Urgent Care Marketing Company Every Month.
MONTHLY ACCOUNT REVIEWS
1) Meet with your account manager at least once a month and go over current month’s performance and discuss plan for the next month.
2) Review SEO Rankings. Go over the top keywords and see your rankings. It should be done in a live meeting. Reports have stale data. Automated reports are mostly inaccurate.
3) Review Advertising Performance – Top keywords, budget exhaustion, average cost per interaction, Facebook ads performance, Google ads performance.
4) Review Social Media – Posting, Apps, Ads on Social Media. How many posts were posted in the last month. How are your ads running on Facebook and Instagram (if any). Are they producing any new patients? Or are they simply producing visitors who take no action?
5) Review Email Marketing. How many Emails went out? what is the open rate? Each newsletter should have some useful information for the patients and it should also have some type of “promotion”.
6) Review Call Data. Number of phone calls received. Phone calls missed. Duration of phone calls. Time of day when you receive most phone calls. Number of calls received after hours.
7) Review Reputation Management. Number of reviews requested. What percentage is happy/unhappy. How many actual reviews posted. Are you using all three mediums to maximize the your online reputation.
8) Review Texting/SMS Data. Your SMM app is a gold mine. Patients who interact using the SMM app are 6 times more likely to become your patients and buy something from you, than phone calls or contact forms.
9) Review Content. Every page on your website must have a purpose. Every page should have useful content for the potential patient or existing patient. Call to action should present on every page. Every page should be considered a “landing page” with call to action.
10) Review Promotions. Monthly promotions and time-based promotions are extremely important for your urgent care. We recommend 3 to 4 active promotions per month. Recycle old promotions.
11) Review Training and Misc Items. Does your staff need training? Do they know how to respond to inquiries? Can they answer the questions from your medical spa website?
12) Discuss Plan for the Next Month *** VERY IMPORTANT ***
As the Internet becomes increasingly complex and everyday there are new web-based apps, it is very difficult for Urgent Care businesses to stay on top of technology, changing trends, social media, mobile sites, and website conversion.
PatientGain GOLD Service for Urgent Care Centers Includes
1) Mobile Optimized Website Creation & WordPress Hosting
2) Google Focused SEO
3) HIPAA Compliance
4) Email Marketing
5) Facebook Posting
6) Conversion Tracking Software
7) CRM for Patient Marketing – HIPAA Compliant
8) SMS-Texting app to capture busy mobile patients
There are additional apps and services included in the GOLD service. Read More.
Many urgent care owners who are physicians & doctors question if it is ethical to advertise, and some focus on growing by referrals only. Some practices have taken small steps and have begun promoting themselves through their website and listing their clinic online in directories. Insecurity over if online advertising and marketing will generate patients causes many pediatric practices to neglect these areas when it comes to their patient acquisition strategies.
Over the several years, PatientGain.com has developed a blueprint for success by helping hundreds of urgent care clinics across the US with their patient acquisition efforts. For many practices, typical patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas. If you are located in an area with a lot of competition, your costs will be higher. Patient acquisition does not have to be a foreign and unknown area for clinics and doctors. By using the same approaches, tools, and business vendors used by the largest clinic networks and understanding how they achieved their success, your practice can vastly improve the number of patients you treat.
PatientGain.com’s Urgent Care Solution simplifies Online Success for Urgent Care Walk-In Clinics & Primary Care Clinics. Getting started is simple. We are experts in generating new patients for Walk-In Clinics.
Example Primary Care Physician Who Converted Her Practice to an Urgent Care & Walk-In Clinic.
Review of a real customer. Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients. However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22. She had to reinvent her practice. She converted her practice to an Urgent Care and Walk-In Clinic.
In this case, Doctor Jones had to focus on new patient acquisition. She searched online on Google for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $599/mon. The results have been as follows:
Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website. 135 phone calls received in the first month. 116 unique phone calls.
Dec 2016 – 434 phone calls received in the 2nd month. 388 unique phone calls.
Jan 2017 – 621 phone calls received in the 3rd month. 534 unique phone calls.
Feb 2017 – 518 phone calls received in the 4th month. 419 unique phone calls.
Mar 2017 – 599 phone calls received in the 5th month. 450 unique phone calls.
Apr 2017 – 697 phone calls received in the 6th month. 541 unique phone calls.
May 2017 – 801 phone calls received in the 7th month. 643 unique phone calls.
By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day. Mission accomplished.
7 Pillars of Online Advertising for Physicians & Dentists:
1. Local SEO - Local Directories & Maps
2. Organic SEO - Top Google Search Results
3. Speech SEO - Patients are "Speaking" to Devices
4. Technical SEO - Technical aspects & structure of the website
5. Google Advertising - Search PPC, Display and Remarketing Ads
6. Facebook & Instagram Advertising - Many Variations
7. Geo-Fencing, Location Based Advertising (Includes In-App Ads)
Examples of Online Advertising
Fuel of your medical marketing is the content of your website. If your content and potential patient's search aligns, you would have found the secret sauce.
Your content is the single most important factor in your online success. 8 reasons why content is important.
1. Content defines your healthcare practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.
How to Ask for Testimonials and Reviews From Your Patients
When you want to bring new patients to your medical practice, your online reputation is an important consideration when people research your location. When shopping around for services, people move in groups and are less likely to choose a location that has scant online reviews compared to a location that has a lot of customer feedback. You can use your online reputation to your advantage to bring in new patients, who will then leave their reviews. If approached correctly, this self-feeding loop of reviews and testimonials will give your clinic a significant marketing advantage.
How and why should I ask for reviews or testimonials?
A review or testimonial is a 1st person witness about how great of service they received at your clinic. Some of the most potent commercials on TV are ones featuring actual customers with the label "not an actor" underneath them. Let your most satisfied customers do the talking for you. They have the first-hand experience and are willing to tell others! These reviews and testimonials can be easily tacked onto your website. In most cases, they are short and to the point. They can also be used in print or email marketing materials.
Is it hard to get a review or testimonial?
If you have never formally asked for a review or testimonial in an organized fashion, it may seem like an impossible task. However, it is a lot easier than you may think. The most critical part: Asking. Still, timing is a key factor. The best moment is when your patient has been treated, and you have over delivered your service to them, leaving a patient feeling better, informed, and confident about their health.
How do I ask for a review on a site like Google, Facebook, or Yelp?
Reviews on these websites are often some of the first things a new patient will see when considering your clinic for your services. However, this is also where unhappy patients will leave their feedback, regardless if it is a valid critique of your business. Don't let a single bad review make you sigh away from this powerful marketing tool. Patients widely recognize today that every business, be it a medical clinic, auto repair, or a pretzel stand will get bad reviews every now and again. The key is to build a vast repository of good reviews. All you need to do is ask.
To get as many reviews as possible, you need to make the process as easy as possible. The fewer clicks a patient has to do, the more likely they will follow through and leave you that review. No one wants to spend 5 minutes detailing their visit. You want to make it easy for someone to leave five stars, say a few words, and be on their way with the option to leave more detailed feedback if they choose.
Why does a patient leave me a negative review?
When a patient leaves a negative review of your medical clinic, more often than not, it has nothing to do with your doctor. In fact, studies indicate only about 28% of negative reviews are related to a patient's interaction with a doctor. The other 72% often deal with billing issues, incorrect deductible payment, wait time, problems with a front desk worker or other staff, or improper handling of paperwork.
Patients will leave your medical clinic either happy, unhappy, or somewhere in the middle. With some focus on your end and combined with our excellent software, you can build a winning marketing strategy leveraging your patient's experience. Unhappy and disgruntled patients leaving negative reviews can destroy a doctor and a clinic's reputation. Proactively addressing problems, whether real or perceived, is the strategy you should adopt to protect your business.
How can I get positive reviews for my clinic?
The lobby of your facility isn't just a place for a patient to wait to be seen by a doctor. It is a GOLD MINE for reviews for your business. Putting a little work into a patient's departure can harvest great reviews from happy patients on their way out the door. Our reputation app works on iPads and is user-friendly. Once implemented, this easy to use app will start producing results in the first week at most clinics.
Your reputation on Google is, by far the single most crucial marketing strategy you should implement. While Facebook and Yelp are essential to keep in mind, a vast majority of people will start with Google first. Google Search produces excellent results for healthcare clinics, and within those results, the number of reviews is a powerful visual for potential patients.
What is the best strategy to get reviews or testimonials from patients? Should I use texted(SMS) based, email, or ask for them in my waiting room?
The truth is, you should adopt all of these strategies. Using only one approach can cause reviews to be flagged. For example, if you send out a mass email or text(SMS) asking for reviews, you will get a "burst" of reviews to your profiles. Text-based review requests often only produce a rating without any comments. The algorithms in these review sites will start blocking these reviews. By adopting all of these strategies, it will send a varying amount of reviews of different length and times throughout the week to your profile.
How do I get positive reviews for doctors at my clinic?
Ideally, the level of attention and quality of medical care should be enough to get patients to leave a positive review or testimonial. In reality, most patients need to be gently encouraged to leave feedback, which is why a strategy to acquire these reviews is vital for a medical practice. You should have a plan in place to maximize positive reviews and minimize negative reviews.
What review sites should I concentrate on?
At PatientGain.com, we've found our healthcare customers have had great success by focusing on Google and Yelp. You should expect an 80/20 ratio for reviews from these two sites. 80% or more of your reviews will come from Google, and the rest will likely come from Yelp. There are other healthcare centric review sites out there and should be kept in mind for your online strategy, but they are not as important as these two review sites.
How can I learn more about reviews, testimonials, and how to acquire them at my medical practice?
PatientGain.com has spent years working with a variety of healthcare clients in many different fields of medicine. Our powerful software has produced excellent results across the country. Make an appointment today to speak with our experts today and let us show you the difference PatientGain.com can make at your clinic.